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Montana dealership more than triples sales in new location

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By Kate Swanson, Assistant Editor
May 8, 2015

New facility leads to record sales for Maverick Motorsports What’s better than loving what you do? Try loving what you do and getting paid to do it. Such is the case for Brent Gyuricza, owner of Maverick Motorsports in Missoula, Mont., who credits his dealership’s success to the hard work and the... Read more »

Motomarathon heading to Wisconsin in May

May 8, 2015

The Motomarathon Association will bring its long-distance, motorcycle sport-touring format to Wisconsin from May 29-June 1. The 2015 Wisconsin Motomarathon will start and end in Wisconsin Dells with overnights in Silver City, Mich., and Hayward, Wis. “Our Wisconsin routemasters have designed a scenic... Read more »

J.JUAN brakes adds Milan agency to celebrate 50th

May 8, 2015

J.JUAN SA announced that it has reached an agreement with im-possible communication, a Milan, Italy-based agency specializing in the automotive and motorcycle sector. The agency will develop the international press office activities for J.JUAN corporate, product and racing to support and celebrate the... Read more »

The orange and black goes red for women

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By Kate Swanson, Assistant Editor
May 6, 2015

Ladies of Wild Prairie H-D and the American Heart Association take over dealership Seeing red isn’t necessarily a good thing — unless it’s at a well-attended Go Red For Women event at Wild Prairie Harley-Davidson in Eden Prairie, Minn. Walking in, guests were greeted with red balloons and immersed... Read more »

Ducati gets ISO 14001 certification at Bologna factory

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May 6, 2015

Claudio Domenicali, CEO of Ducati Motor Holding, was presented with the ISO 14001 Environmental Management System certificate during a ceremony held at the factory in Bologna last month. The certification approves the environmental impact of processes used at the Bologna factory, from the design and... Read more »

Polaris Ranger becomes national sponsor of PRCA ProRodeo

May 6, 2015

Polaris and the Professional Rodeo Cowboys Association (PRCA) announced a national partnership recognizing the industry-leading utility vehicle, the Polaris Ranger, as the “Official UTV of the PRCA, the RAM National Circuit Finals Rodeo and Wrangler National Finals Rodeo.” “Given that the majority... Read more »

Firebrand looking to add a spark to market

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By Dave McMahon, Editor in Chief
May 4, 2015

Former Vance & Hines duo begins new parts adventure John Peck makes no bones that his duties are plenty as president of Firebrand Design, LLC, the newly launched manufacturer of aftermarket products for motorcycles. And business partner and vice president of development Leigh Crawford, well, he’s... Read more »

Wisconsin wins SAE Snowmobile Challenge at Michigan Tech

May 4, 2015

The 16th Annual SAE Snowmobile Challenge was held March 3-7 at Michigan Technological University in Houghton, Mich., with more than 20 teams from the U.S., Canada and Finland participating.  The members of the International Snowmobile Manufacturers Association — Arctic Cat, BRP, Polaris and Yamaha... Read more »

Yamaha Y-TRACK app for YZF-R1M now available for Android

May 4, 2015

Yamaha Motor Corporation, U.S.A., has announced that its proprietary Y-TRAC System smartphone and tablet applications, for use with the 2015 Yamaha YZF-R1M, are now available for Android devices via the Google Play Store. “The Yamaha-exclusive Y-TRAC applications enable riders to connect with their... Read more »

BRP, Touratech team up for sled

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May 1, 2015

Lynx adventure sled built for European market   BRP has introduced the 2016 Lynx snowmobiles developed for ultimate adventures, and the ultimate gear to ride them. Lynx snowmobiles are only offered for sale in European and Russian markets. The Lynx Commander Touratech sled was developed in cooperation... Read more »

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