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Sturgis Rally unveils 75th anniversary logo

September 17, 2014

With the 74th Sturgis Motorcycle Rally in the books, Sturgis Motorcycle Rally, Inc. (SMRi) is confident in the impact it had on the Sturgis community as a whole, with more officially licensed merchandise than ever before for sale. As stewards of the Sturgis brands, the volunteer board of SMRi feels... Read more »

Verdugo joins Ducati North America

September 17, 2014

Nathon Verdugo Nathon Verdugo has been hired as public relations manager for Ducati North America. Verdugo will oversee all PR activities for Ducati North America and will be based at the company’s headquarters in Cupertino, Calif., where he will report to the marketing director Arrick Maurice. Verdugo... Read more »

Almanac predicts colder winter for much of U.S.

September 17, 2014

The Farmers’ Almanac is predicting a colder winter for much of the U.S. this winter, according to a press release distributed in August by the International Snowmobile Manufacturers Association. The publication has been predicting the weather since 1818 and touts an 80-percent success rate. The 223-year-old... Read more »

Parts Unlimited, Drag Specialties hire sales reps

September 16, 2014

Parts Unlimited has announced the hiring of three new sales representatives. Andy Munsterman (North region) has been racing and riding motocross and snowmobiles for 20 years, including AMA Hare Scrambles and WSA Snocross. He will be covering the Eastern Dakotas and Western Minnesota. Don Buss (North... Read more »

Wall joins VP Racing Fuels

September 16, 2014

VP Racing Fuels announced the appointment of industry veteran Chris Wall as chief marketing officer. Chris Wall “Given the growth of the company in size and complexity, there’s a need for a senior-level leader to energize our strategic marketing plan over the long term,” Alan Cerwick, president... Read more »

Weaver Fever catches on in Buffalo, N.Y., area

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By Liz Keener, Managing Editor
September 16, 2014

It’s clear that the Buffalo, N.Y., area has caught Weaver Fever. Weaver Fever isn’t an ailment that’s going to leave powersports enthusiasts sick in bed all day. Instead, it’s the rush of excitement that comes with buying and using vehicles purchased at Bob Weaver’s Motorsports & Marine... Read more »

Industry ready for Haydays kickoff event

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By Dave McMahon, Editor in Chief
September 16, 2014

WPS to exhibit FLY for first time Ron Bentzinger is anxious to show off the annual snowmobile extravaganza known as Haydays. Bentzinger, the snowmobile product manager for Western Power Sports, has attended the Minnesota event known as the annual kickoff to the snowmobile season every year since 1995. This... Read more »

Tucker Rocky not ready to stand still

The 100% goggle booth was a popular spot.

By Liz Keener, Managing Editor
September 16, 2014

Distributor realigns business model while adding distributed brands Grow. Innovate. Increase efficiency. Tucker Rocky president Dan Courtney and vice president of marketing Hank Desjardins used these terms often as the two described where Tucker Rocky/Biker’s Choice currently sits and where the distributor... Read more »

Strong local economy presents good, bad issues

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By Liz Keener, Managing Editor
September 3, 2014

Canadian dealership Rec-Tech profits from affluent neighborhood while struggling to staff store From the outside, it appears Rec-Tech Power Products in Lloydminster, Alberta, has it made. Its local economy is on an upswing, leaving many locals with disposable income for the powersports vehicles, boats... Read more »

Yuasa launches GYZ battery series

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By Dave McMahon, Editor in Chief
September 1, 2014

AGM motorcycle battery brings more power for accessories For 38 of the 52-weeks of the calendar year, representatives from Yuasa Battery Inc. find themselves at some sort of powersports event, from AMA Supercross races to distributor shows. “It’s grueling, but it gets us out there with the people... Read more »

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