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U.K.’s MCIA lobbies for electric bikes

October 9, 2014

The Motorcycle Industry Association (MCIA) in the U.K. is calling for the government to recognize the potential of electric motorcycles and ensure they are clearly listed as eligible for the latest round of government subsidy to stimulate the uptake of electric vehicles. The Office for Low Emission... Read more »

Suzuki’s August sales boosted by RM-Z


October 6, 2014

Motocross bikes up 40 percent at retail compared to 2013 Suzuki Motor of America, Inc. (SMAI) and its dealers celebrated the end of summer with a strong start to the traditional ATV sales season. For August, Suzuki scored sales gains in sport ATVs and utility sport ATVs, for a combined 23-percent rise... Read more »

Lightspeed joins ADP spinoff CDK Global


By Liz Keener, Managing Editor
October 6, 2014

Dealers should notice little change with new company What was formerly known as ADP Lightspeed is now operating under a new name with a new company. Though the powersports, marine and RV division of the new company will keep the Lightspeed branding for its products, the division will be known as CDK... Read more »

PWC sales grow in August

October 6, 2014

PWC sales, which have shown robust year-over-year sales increases throughout 2014, continued to be strong in August, up almost 30 percent from a year ago. The latest Info-Link Bellwether report also shows ski boat sales were up more than 15 percent, off their 20 percent growth pace of earlier this... Read more »

Polaris receives honor from Boy Scouts of America

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October 3, 2014

Polaris Industries Inc. received a one-of-a-kind print from the Boy Scouts of America (BSA) in appreciation for its commitment to a 10-year partnership to provide age-appropriate vehicles, safety equipment and safety instruction to BSA camps across the nation. This token of appreciation was presented... Read more »

East Coast Snocross, FXR form marketing partnership


October 3, 2014

Officials at Clarksburg, Mass.-based East Coast Snocross (ECS) announced a new three-year marketing partnership with high performance snowmobile outerwear manufacturer FXR Factory Racing, Inc. FXR is the official outerwear supplier for International Series of Champions’ (ISOC) AMSOIL Championship... Read more »

Joystick controlled conversion enables disabled off-roaders

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October 1, 2014

Designer draws from functionality of power wheelchairs Inspiration can strike from just about anywhere, and once the idea for a joystick-controlled vehicl e took shape for design engineer Bill Stuck, he quickly turned his idea into reality. Drawing from the functionality of joystick-controlled power... Read more »

Dayco gets local industry award

October 1, 2014

Dayco Products, LLC, a manufacturer of belts for the snowmobile and ATV markets, has been named the 2014 Large Industry Award winner by the Walterboro-Colleton (South Carolina) Chamber of Commerce. The award, voted on by members of the chamber, is given to a large industry that is a proven leader within... Read more »

Great Day looks to build ATV/UTV aftermarket brand

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By Liz Keener, Managing Editor
September 29, 2014

New packaging, new products created to drive business Great Day, Inc. has been involved in the powersports aftermarket industry for more than a decade, but as the company develops more products, it is also looking to increase its brand presence. “Right now we’re in the pioneering days of our... Read more »

K&N adds international sales director

September 29, 2014

Brad Otoupalik has joined the K&N family as senior director international sales. Previously, he was director of international business development for Magnaflow Exhaust Products and vice president of sales for performance and motorsports at Cosworth Engineering. Brad Otoupalik Jon Holder, who was... Read more »

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