Western snowmobile rentals showing growth
Tom Kaiser, Senior Editor
May 20, 2013
Rental market increase bodes well for industry Twenty minutes east of the Grand Tetons, high up in the mountains of the Teton National Forest of western Wyoming, snowmobile guides at Togwotee Mountain Lodge start their day at 5 a.m., preparing to take the day’s guests on full-day or overnight trips... Read more »
Any guesses on who gets Exec of Year honors?
Dave McMahon, Editor-in-Chief
May 20, 2013
If it’s late April, that must mean it’s time to wipe the snow off the windshield before departing the offices at PSB world headquarters. Unfortunately, that’s no joke, and as you can see in a variety of places in this edition, Minnesota isn’t the only state to have gotten thumped by the weather... Read more »
Off-roading provides family adventure outlet
May 20, 2013
Adventure seekers ride growing boom, add to economy The Phillips family is a bit scattered. Like many households, the kids grew up and moved out to start families of their own, leaving the comforts of Oregon for homes in California and Washington. “We love our kids and grandkids so much, but with everyone... Read more »
Norton launches bike line in Japan
May 20, 2013
Officials from Norton Motorcycles were in Japan in mid-April to launch the brand’s reentry into the country after a 30-year absence. The British Embassy in Tokyo hosted Norton CEO Stuart Garner and head of International Sales Joe Adams, along with the Japanese dealer network, as Norton Japan launched... Read more »
Motor Master reveals VooDoo Axles for lifted ATVs, UTVs
Liz Hochstedler, Managing Editor
May 17, 2013
Product ideal for lifted ATVs and side-by-sides It’s not uncommon to see a recreational ATV or side-by-side lifted a few inches. The problem, however, is that suspension boost puts stress on the OEM axle, often causing it to break. That’s why Motor Master developed VooDoo Axles. VooDoo Axles use... Read more »
E-Z Go parent reports flat Q1 revenues
May 17, 2013
Textron Inc. reported first quarter 2013 income from continuing operations of $0.40 per share, compared to $0.41 per share in Q1 2012. Total revenues in the first quarter were $2.86 billion, approximately flat with the first quarter of 2012. Segment profit was $235 million, down $24 million from the... Read more »
Has your store become the Perfect Contradiction?
Sam Dantzler, Columnist
May 17, 2013
Maillot Juane. “The Yellow Jersey.” The Swiss Alps. The Pyrenees. Alpe d’Huez. The Tour de France. The New York Times has called the Tour de France “arguably the most physiologically demanding of athletic events.” The newspaper compared the effort needed to “running a marathon several days... Read more »
Off-road parts manufacturer expands product lineup, facility
Liz Hochstedler, Managing Editor
May 15, 2013
Parts manufacturer growing with off-road niche More than two decades after launching from a garage, Works Connection is growing, with a move in 2012 and more products on the way. Eric Phipps founded the company with a goal of supplying off-road riders with some of the one-off parts he had seen on factory... Read more »
PowerMadd ready for off-road season
Liz Hochstedler, Managing Editor
May 15, 2013
As snow continued to coat the ground outside Paul LeMere’s Wyoming, Minn., office, he grumbled about the weather. That seems odd for someone like LeMere, whose business relies heavily on the snow and people using their snowmobiles on it. But, as he pointed out, the constantly melting and refreezing... Read more »
Make two very important decisions this riding season
Neil Pascale, Columnist
May 15, 2013
In your mind, picture your consumer. Not just the guy who plunders your coffee machine and stalks your clearance counter, but the consumer. You know, the guy who buys a new touring ride every two years. The UTV enthusiast who can’t wait for the newest product addition. That guy. Now picture him in... Read more »








