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Marra’s climb continues with new VP role

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By Dave McMahon, Editor in Chief
November 5, 2014

Former GO AZ GM promoted by YAM Gina Marra’s rise into the upper echelons of the powersports industry took another step in July when she became vice president of the Powersports Division for YAM Worldwide. Marra, who was previously general manager at GO AZ Motorcycles in Scottsdale, Ariz., and steered... Read more »

FRC Concepts adds motocross show to MAVTV lineup

November 5, 2014

FRC Concepts, a motorsports marketing agency specializing in the motorcycle racing industry, announced the addition of the American Motocross Team to its client roster of teams. The American Motocross Team will be competing in the 2015 AMA Motocross Championship, and the team will be the focus of a television... Read more »

Power Rail adds 12V accessory bar to ATVs

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By Liz Keener, Managing Editor
November 3, 2014

Product designed to meet consumer wants, increase dealership sales   With 30 years in business, Southern Audio Services isn’t a new company, but its latest brand Power Rail is so fresh that products just began shipping in August. Power Rail is a natural offshoot of SAS’ flagship Bazooka brand,... Read more »

MSF, Virginia Tech study unveils preliminary data

November 3, 2014

Naturalistic study of 100 motorcyclists is first of its kind   Now that the data-acquisition phase of the Motorcycle Safety Foundation 100 Motorcyclists Naturalistic Study is complete, preliminary results are being shared at various transportation safety venues, including the 10th International... Read more »

2015 Sea-Doo lineup offers Spark custom options


October 31, 2014

All full-size models get new Radio Frequency key BRP’s 2015 Sea-Doo lineup offers several new accessories and colors while providing greater customization for the popular Sea-Doo Spark model. “In 2014, BRP’s Sea-Doo line had one of its strongest years in over a decade with the introduction of... Read more »

Kawasaki’s 2015 Jet Ski lineup revealed

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October 31, 2014

Kawasaki unveiled its 2015 Jet Ski lineup in September, with the Ultra 310X topping the six models that were revealed. Here’s a look at the lineup. Jet Ski Ultra 310X Kawasaki surprised the entire industry when it debuted the Jet Ski Ultra 300X in 2011. This flagship Jet Ski remains the most powerful... Read more »

MB Quart to offer accessories for Polaris vehicles

October 31, 2014

MB Quart, an audio brand of Maxxsonics USA, announced a new agreement with Polaris to offer new audio accessories for select Polaris off-road vehicles. MB Quart has been designing technologically advanced audio products for use in home, mobile and marine for more than 50 years, and the company is now... Read more »

2015 Polaris models get industry partners


October 29, 2014

Millennium Technologies, Fox Shocks part of new lineup Millennium Technologies has added a massive project to its resume. Through a new partnership with Polaris Industries, all 2015 Polaris Scrambler XP 1000 and Sportsman Touring XP 1000 model ATVs will now come directly equipped with engine blocks that... Read more »

First phase of Mississippi’s Rattlesnake Bay OHV Trails reopens


October 27, 2014

OHV trails had been closed for 11 years About 25 riders and supporters celebrated the reopening of phase one of the Rattlesnake Bay OHV Trails in Mississippi’s DeSoto National Forest in September, the American Motorcyclist Association announced. The Friends of Rattlesnake Bay off-highway-vehicle... Read more »

Time to revamp that drip system approach?

October 27, 2014

By Neil Pascale Columnist It’s an unpleasant reality for many of you in the larger U.S. markets: You will have to improve your business acumen to sustain your sales. Why? Because the competition landscape in many of your markets is changing. I recently visited two large powersports markets in the... Read more »

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