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One dream, One Image at Barney’s Motorcycle & Marine

By Kate Swanson, Assistant Editor
June 15, 2015

Dealership partners with custom printing department It’s one thing to find the perfect logo or sticker to accessorize a motorcycle; it’s a whole other to have one custom made to fit your specific needs. One Image Department, a partner of Barney’s Motorcycle & Marine based in St. Petersburg,... Read more »

Camoplast’s track manufacturing facility showcased on PBS

June 15, 2015

Camoplast Solideal’s Plattsburgh. N.Y., facility was recently spotlighted on the “Made in Clinton County” program, which airs on the Mountain Lake PBS station. The series highlights promising and successful businesses in Clinton County. It also helps connect these businesses with prospective employees... Read more »

ITP racers on the podium at GNCC race

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June 12, 2015

The ITP Tires Grand National Cross Country (GNCC) racing team had an impressive April 25-26 weekend, tallying five wins and seven podiums, at a mud-caked Limestone 100 in Springville, Ind. Westley Wolfe put together his best race of 2015, earning a class victory and a top ATV amateur award at the fifth... Read more »

DEI Powersports unveils motorcycle fuel tank cover

June 12, 2015

DEI’s new motorcycle fuel tank cover (MSRP $69.95) reflects up to 90 percent of the sun’s heat away from the fuel tank to help keep the fuel temperature stable. Just as racers are known to use tire warmers to maintain tire temperatures between race sessions, in motorcycle racing it is equally important... Read more »

Suzuki KingQuad 500AXi posts March sales gains

June 12, 2015

While March weather in much of the country was predictably unpredictable, spreading mixed reports of overall retail sales, Suzuki dealers recorded year-over-year sales gains for a variety of Suzuki motorcycles, scooters and ATVs. The dual sport and enduro segments were strongest overall, and bright spots... Read more »

S&S Cycle releases Flathead Power brand

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June 10, 2015

S&S Cycle Inc. announced in April that the company is transferring ownership of the Flathead Power brand back to Anders Nygren, the original founder of the Flathead Power company in Sweden, free of charge. “We decided to discontinue using Flathead Power as a brand for our vintage product line... Read more »

The motorcyclists I know would do the same

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June 10, 2015

An interesting thing happened this week that gave me reason to reflect on the fraternity, the family of motorcycle riders that go to unusual lengths to look out for one another. We wave at each other, nod, lift a couple of fingers or just acknowledge another biker while never considering doing the same... Read more »

Wolverine R-Spec: Rocky Top tall in Tennessee

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By Dave McMahon, Editor in Chief
June 10, 2015

Yamaha’s newest UTV takes on Brimstone challenges The concept of engine braking can be fairly intriguing on a PowerPoint presentation. OK, not really. But experiencing it live while driving the all-new 2016 Yamaha Wolverine R-Spec down yet another steep decline at the Brimstone ATV park in Huntsville,... Read more »

Ducati tops PSI rankings for second year in a row

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By Liz Keener, Managing Editor
June 8, 2015

Test rides, information collection improve across the U.S. For the second consecutive year, Ducati dealers led the industry in the annual Pied Piper Prospect Satisfaction Index (PSI). PSI measures how dealerships treat motorcycle shoppers in 50 different sales process categories. Though Ducati led... Read more »

Industry Leader — Larry Little

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June 8, 2015

One trip to the world’s largest motorcycle trade show — EICMA in Milan, Italy — was all it took for Larry Little to get the idea that the American powersports marketplace could support the same type of show. So after getting a call from Marketplace Events Motorcycle Group president Mike Webster... Read more »

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