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MSF, Virginia Tech study unveils preliminary data

November 3, 2014

Naturalistic study of 100 motorcyclists is first of its kind   Now that the data-acquisition phase of the Motorcycle Safety Foundation 100 Motorcyclists Naturalistic Study is complete, preliminary results are being shared at various transportation safety venues, including the 10th International... Read more »

2015 Sea-Doo lineup offers Spark custom options

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October 31, 2014

All full-size models get new Radio Frequency key BRP’s 2015 Sea-Doo lineup offers several new accessories and colors while providing greater customization for the popular Sea-Doo Spark model. “In 2014, BRP’s Sea-Doo line had one of its strongest years in over a decade with the introduction of... Read more »

Kawasaki’s 2015 Jet Ski lineup revealed

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October 31, 2014

Kawasaki unveiled its 2015 Jet Ski lineup in September, with the Ultra 310X topping the six models that were revealed. Here’s a look at the lineup. Jet Ski Ultra 310X Kawasaki surprised the entire industry when it debuted the Jet Ski Ultra 300X in 2011. This flagship Jet Ski remains the most powerful... Read more »

MB Quart to offer accessories for Polaris vehicles

October 31, 2014

MB Quart, an audio brand of Maxxsonics USA, announced a new agreement with Polaris to offer new audio accessories for select Polaris off-road vehicles. MB Quart has been designing technologically advanced audio products for use in home, mobile and marine for more than 50 years, and the company is now... Read more »

2015 Polaris models get industry partners

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October 29, 2014

Millennium Technologies, Fox Shocks part of new lineup Millennium Technologies has added a massive project to its resume. Through a new partnership with Polaris Industries, all 2015 Polaris Scrambler XP 1000 and Sportsman Touring XP 1000 model ATVs will now come directly equipped with engine blocks that... Read more »

First phase of Mississippi’s Rattlesnake Bay OHV Trails reopens

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October 27, 2014

OHV trails had been closed for 11 years About 25 riders and supporters celebrated the reopening of phase one of the Rattlesnake Bay OHV Trails in Mississippi’s DeSoto National Forest in September, the American Motorcyclist Association announced. The Friends of Rattlesnake Bay off-highway-vehicle... Read more »

Time to revamp that drip system approach?

October 27, 2014

By Neil Pascale Columnist It’s an unpleasant reality for many of you in the larger U.S. markets: You will have to improve your business acumen to sustain your sales. Why? Because the competition landscape in many of your markets is changing. I recently visited two large powersports markets in the... Read more »

Sit with it, and let the emotions take over

October 27, 2014

By Sam Dantzler Columnist I just finished back-to-back trainings in two completely different arenas, with one completely synergistic theme. The first was at Hattiesburg Cycles, as Glen Myatt and his team in Mississippi newly acquired the Indian franchise. Indian has been a hot topic of conversation in... Read more »

Yamaha sets major 2017 goal

October 27, 2014

Japan wants 2 trillion yen in net sales Yamaha Motor Co., Ltd. laid out initiatives aimed at the early achievement of the 2 trillion yen in net sales with an operating income ratio of 7.5 percent by 2017 set out in its medium-term plan. The company announced new goals for each business segment, including... Read more »

Honda dealer optimistic for brand’s future

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By Liz Keener, Managing Editor
October 27, 2014

Some 2015 models are expected to draw in buyers to Dreyer South Powersports “I’m a Honda guy. If you look in my garage, I’ve got everything Honda,” Steve St. John, told Powersports Business. St. John has been a Honda fan since he began working at a Honda dealership in the early 1970s. Since... Read more »

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