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Lazer Star Lights sponsors 2014 Heartland Challenge

August 4, 2014

Lazer Star Lights will return as the Official Lighting Sponsor of the 2014 GBC Motorsports Heartland Challenge. The 7th Annual Challenge is slated for Aug. 15-17 in Carlisle, Iowa. “We are proud to support a great event like the Heartland Challenge,” said Lazer Star Lights race director Dennis Lusardi.... Read more »

GE Capital increases commitment with support of emerging brands

August 4, 2014

GE Capital Commercial Distribution Finance (CDF) is rapidly growing its inventory financing portfolio with smaller and newer motorsports brands. CDF has started programs with manufacturers that specialize in one or two segments of the powersports market, signing upwards of 20 new entrants in the last... Read more »

Pre-owned sport UTV strong thanks to RZR

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August 1, 2014

2008 RZR 800 leads category views on KBB.com The following report from Lisa Pelissier, senior powersports analyst at Kelley Blue Book, describes the state of the pre-owned sport UTV market. Interest in sport UTVs is strong. The 2008 Polaris Ranger RZR 800 leads the list of the Top 10 Most Researched... Read more »

BlackTip Jetsports gets Elite with new lineup

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Dave McMahon, Editor in Chief
August 1, 2014

Growing seat, traction mat company catering to high-end consumers BlackTip Jetsports has seen the future of PWC, and it includes consumers who are willing to spend a premium amount for premium aftermarket products. With the high-end consumer in mind, Clearwater, Fla.-based BlackTip Jetsports has launched... Read more »

PRP unveils XP 1000 door bag with knee pad and armrest

August 1, 2014

PRP Seats has introduced its new Door Bag with Knee Pad and Armrest for PRP’s aftermarket doors. PRP’s Door Bag, Knee Pad and Arm Rest combo for PRP XP 1000 Doors features black carbon fiber vinyl for style and coated nylon sides and back for durability. Available for driver or passenger doors, they... Read more »

Sparta Commercial announces new marketing alliance

August 1, 2014

Sparta Commercial Services, Inc. announced that it has formed a marketing alliance with Quantech Software, Inc., a Canadian-based software developer focusing on the retail powersports, marine, RV and auto industries. This relationship will enable Quantech, which provides a wide range of products to dealers... Read more »

A new, younger take on the Harley lifestyle

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Dave McMahon, Editor in Chief
July 30, 2014

Scott Fischer to build new Six Bends Harley-Davidson dealership in Fort Myers Scott Fischer Enterprises, owner of six Harley-Davidson stores and a PSB Power 50 dealer, is growing in Southwest Florida. In June the company announced plans to develop 16 acres of property located near Interstate 75 and Daniels... Read more »

Side-by-sides a sure thing year-round


Liz Keener, Managing Editor
July 30, 2014

Ray’s Sport & Cycle gets boost from Quadna event For dealerships that have stores in the northern parts of the U.S., like Ray’s Sport & Cycle in Grand Rapids, Minn., summers can be short, and winters can be long but not always snowy. So there’s a clear winner when it comes to year-round... Read more »

Yamaha expands GRANT program to reach broader community

July 30, 2014

Yamaha Motor Corp., U.S.A., announced an expanded platform for its GRANT (Guaranteeing Responsible Access to our Nation’s Trails) program, along with a new name: Outdoor Access Initiative. Designed to extend support to off-highway vehicle (OHV) users in a wider variety of outdoor activities, the Yamaha... Read more »

HDFS to pay $228K fine

July 30, 2014

Harley-Davidson Financial Services, Inc. (HDFS) has agreed to pay $228,000 to more than 600 Massachusetts consumers in order to resolve concerns that it failed to pay proper refunds under the terms of its motorcycle finance agreements, Attorney General Martha Coakley announced in June. Under the terms... Read more »

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