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Sturgis Rally unveils 75th anniversary logo

September 17, 2014

With the 74th Sturgis Motorcycle Rally in the books, Sturgis Motorcycle Rally, Inc. (SMRi) is confident in the impact it had on the Sturgis community as a whole, with more officially licensed merchandise than ever before for sale. As stewards of the Sturgis brands, the volunteer board of SMRi feels... Read more »

Verdugo joins Ducati North America

September 17, 2014

Nathon Verdugo Nathon Verdugo has been hired as public relations manager for Ducati North America. Verdugo will oversee all PR activities for Ducati North America and will be based at the company’s headquarters in Cupertino, Calif., where he will report to the marketing director Arrick Maurice. Verdugo... Read more »

Almanac predicts colder winter for much of U.S.

September 17, 2014

The Farmers’ Almanac is predicting a colder winter for much of the U.S. this winter, according to a press release distributed in August by the International Snowmobile Manufacturers Association. The publication has been predicting the weather since 1818 and touts an 80-percent success rate. The 223-year-old... Read more »

Parts Unlimited, Drag Specialties hire sales reps

September 16, 2014

Parts Unlimited has announced the hiring of three new sales representatives. Andy Munsterman (North region) has been racing and riding motocross and snowmobiles for 20 years, including AMA Hare Scrambles and WSA Snocross. He will be covering the Eastern Dakotas and Western Minnesota. Don Buss (North... Read more »

Kickoff reception, Power 50 and PSB Institute — Are you in?

by Dave McMahon, Editor In Chief
September 16, 2014

Based on what we in the PSB offices are hearing at various industry shows and events, dealer turnout for the American International Motorcycle Expo (AIMExpo) is expected to be decidedly higher when the 2nd annual trade show kicks off Thursday, Oct. 16 in Orlando, Fla. It’s the best place for dealers... Read more »

Wall joins VP Racing Fuels

September 16, 2014

VP Racing Fuels announced the appointment of industry veteran Chris Wall as chief marketing officer. Chris Wall “Given the growth of the company in size and complexity, there’s a need for a senior-level leader to energize our strategic marketing plan over the long term,” Alan Cerwick, president... Read more »

Weaver Fever catches on in Buffalo, N.Y., area

1114Power 50-Bob Weaver MS610x300

By Liz Keener, Managing Editor
September 16, 2014

It’s clear that the Buffalo, N.Y., area has caught Weaver Fever. Weaver Fever isn’t an ailment that’s going to leave powersports enthusiasts sick in bed all day. Instead, it’s the rush of excitement that comes with buying and using vehicles purchased at Bob Weaver’s Motorsports & Marine... Read more »

Increasing productivity by improving motivation skills

by Steve Jones, Contributing Writer
September 16, 2014

One of the characteristics of a good manager is the ability to motivate almost any capable employee to perform at a high level. However, as noted in my last column, relatively few businesses have good managers. So how do some folks manage to move the performance needle with a wide variety of people?... Read more »

Industry ready for Haydays kickoff event


By Dave McMahon, Editor in Chief
September 16, 2014

WPS to exhibit FLY for first time Ron Bentzinger is anxious to show off the annual snowmobile extravaganza known as Haydays. Bentzinger, the snowmobile product manager for Western Power Sports, has attended the Minnesota event known as the annual kickoff to the snowmobile season every year since 1995. This... Read more »

Tucker Rocky not ready to stand still

The 100% goggle booth was a popular spot.

By Liz Keener, Managing Editor
September 16, 2014

Distributor realigns business model while adding distributed brands Grow. Innovate. Increase efficiency. Tucker Rocky president Dan Courtney and vice president of marketing Hank Desjardins used these terms often as the two described where Tucker Rocky/Biker’s Choice currently sits and where the distributor... Read more »

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