Dominion Enterprises adds to its powersports offerings
Dominion Enterprises, a marketing services company, has acquired Traffic Log Pro (TLP), a lead management and sales force automation application for the powersports industry.
“Traffic Log Pro is a great fit for Dominion Enterprises,” said Rick Murchake, vice president of PowerSports Network (PSN) and Vehicle Web Services. “Our goal is to offer end-to-end solutions to help powersports dealers sell more inventory. When we better serve our customers, they better serve theirs. TLP will help us do just that.”
TLP, founded in 2003, is headquartered in Clearwater, Fla., and will continue to be operated from there after the acquisition, a company press release said. It provides dealerships a way to log and manage in-store as well as inbound and outbound sales leads. The company was conceived, designed and developed by professionals in the powersports industry and supports nearly 700 dealers nationwide.
TLP joins other leading Dominion Enterprises powersports businesses: PSN, the largest provider of Web services for powersports dealers; Cycle Trader magazine and CycleTrader.com, and Walneck’s Classic Cycle Trader, a monthly magazine featuring hundreds of antique and classic motorcycles, parts, old road tests and tips from experts.
e-commerce provider 50 Below expands its team
Joining 50 Below’s staff is Todd Shafer, who was previously the online sales and operations manager at A&S Powersports, a motorcycle dealership in Roseville, Calif., according to a press release from 50 Below.
Shafer’s role at 50 Below will include consultations with the sales department, participation with 50 Below at select OEM and aftermarket industry national sales events, dealer meetings and related trade shows, plus submissions to the 50 Below IcyMail e-newsletter to dealers.
50 Below also released its E-series Web site designs, which better utilize larger Web browser screen resolutions.
The company says in the past, Web sites were typically designed for 800x600 pixel screen resolutions. Currently, it is estimated that 93 percent of display resolutions are 1024x768 pixels or higher. With the larger displays, smaller resolution sites are not optimally displayed within the browser.
By expanding the width of Web sites, 50 Below offers additional space for enhanced features, including its EZ-Shop with fitment, used equipment listings and other widgets.
A redesigned search engine friendly footer will appear on all E-Series Web sites to capitalize on the usable real estate. Search Engine Optimized (SEO) text will include, but not be limited to, a dealership’s physical address, contact information and site navigation.
Kansas city out of running for new Harley plant
Harley-Davidson Inc. informed area development officials that Kansas City is out of the running as a potential site for a new plant, narrowing the field of contenders to three, according to a report in the Nashville Business Journal.
Bob Marcusse, CEO of the Kansas City Area Development Council, told the paper Harley officials recently called with the news that Kansas City was out of the running.
“We don’t have a lot of detail,” Marcusse said in the report. “We simply know that the company chose to focus on a couple other sites. But we expect that at some point in the future, we will have an opportunity to debrief with them in some detail.”
The Milwaukee-based motorcycle manufacturer is still considering three sites as alternatives to keeping production in York, Pa., where Harley-Davidson has about 2,500 employees. The remaining sites are Murfreesboro, Tenn., Shelbyville, Ind., and Shelbyville, Ky.
Efficiency issues and a desire for a more centrally located factory led Harley management to rule out Wauwatosa as a possible site for motorcycle assembly operations should the company decide to close its York plant.
The plant would have created about 1,300 jobs, according to the report.
Powersports network adds new video function
PowerSports Network, which provides powersports dealer Web site solutions, recently launched a new function that allows dealers to upload and manage videos on their Web sites, according to a release from PSN.
PSN’s Web Site Flix allows a dealership to upload an unlimited amount of videos, each up to 80 mb in size. Videos can be labeled with a title, description and keywords.
Once uploaded, videos will appear in a video library and can be embedded on other pages. In addition, when a visitor pulls up specs for an inventory item, they will be able to view any associated videos.
Any videos uploaded are considered property of the dealership and will not be redistributed by PSN, the company said. psb
Copyright 2009 Powersports Business