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Honda increases powersports unit sales in Q2

November 1, 2011
Filed under News

Honda’s wholesale unit sales of powersports vehicles, including motorcycles, scooters and ATVs, increased 20 percent in the company’s 2012 fiscal second quarter over the year-ago period.

The wholesale unit sales rose in each region where the vehicles are sold, with a 547,000 unit increase to more than 3 million units sold worldwide – a record high for a quarter. North America saw a 10,000 unit increase over 2011’s fiscal second quarter to 53,000 for the 2012 fiscal second quarter. That jump was credited to the positive impact of the introduction of
CBR250R, increased sales of CRF250R motocross bikes and increased sales of the Fourtrax Rancher and Fourtrax Foreman. Net sales in the motorcycle segment increased 14 percent over the year-ago quarter to ¥357 billion ($4.5 billion).

Despite the success in the motorcycle and power products markets, Honda Motor Co. saw a 16.3 percent decrease in overall net sales due mainly to the impact on the automobile market caused by parts shortages after the March earthquake in Japan. The company saw net sales of ¥1.8 trillion ($22.9 billion) during the second quarter. Net income for the company dropped 55.5 percent to ¥60 billion ($766 million), and operating income slid 67.9 percent to ¥52 billion ($664 million). Though these numbers are decreases from a year ago, they exceed Honda’s previous guidance of ¥18.2 billion ($232.4 million) of net income and ¥27.4 billion ($349.9 million) of operating income.

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