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Maine dealership boosts event attendance with mobile

November 15, 2011
Filed under News

Since adopting Trumpia’s SMS marketing solution this year as an integral part of its multi-channel marketing strategy, L-A Harley-Davidson in Maine has boosted attendance at its customer appreciation events, furthering brand loyalty and realizing greater sales conversions.

These events include weekly Saturday evening bike nights, including a gathering at a local pub or restaurant during the summer and fall, and monthly, ride-oriented events such as holiday toy drives and chili cook-offs during winter and spring.

L-A Harley-Davidson orchestrates its campaigns using text messaging, radio advertising and Facebook fan page postings. The dealership regularly advertises its events and mobile keyword during its 30-second radio spots. With Maine’s largest supply of Harley Davidson bikes, L-A Harley-Davidson also posts deals of the week on its Facebook fan page. In doing so, the business has been able to grow its mobile text marketing database to 1,000.

L-A Harley Davidson sends out three to five texts per month, resulting in 250-350 attendees at each event. By taking advantage of Trumpia’s two-way text messaging, L-A Harley-Davidson has also been able to boost customer engagement, earning the trust of people who are able to reply back to the dealership and keep the conversation going.

“While we evaluated a number of mobile text marketing solutions, we chose Trumpia because of its easy-to-use technology and affordable, straightforward pricing structure,” said Sara Therrien, marketing manager for L-A Harley-Davidson. “We’ve been extremely happy with our results including a very strong, 95 percent open rate and a spike in our event attendance, which – in turn – has led to greater customer loyalty and improved sales. Many of our customers have become repeat attendees at our events – especially when it comes to enjoying the live music of our own L-A Harley rock band.”

Added Therrien, “With Trumpia’s two-way mobile short codes, we’re really able to foster a sense of community among our customers. People feel like they can count on us and that they are a part of our family.”

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