Bel-Ray tabs Mamola to tout brand

Bel-Ray Company, Inc., named MotoGP personality and former racing champion Randy Mamola as a brand ambassador and product development athlete for the 2012 racing season.

“Bel-Ray is a company with a great history in motorsports, and I’m excited to be a part of their amazing family. Bel-Ray’s plans are to make a big push in MotoGP and as their brand ambassador combining my 32 years of being involved in Grand Prix racing, and I’m excited to be a part of their amazing family,” Mamola said.

“Bel-Ray is very excited to work more closely with Randy Mamola. He is a well-respected member of the MotoGP community and an accomplished racer. We enjoy working with someone who appreciates our products, having been a consumer for many years. Randy’s knowledge of what it takes to perform at the highest level of racing will be instrumental to future product development as well,” Bel-Ray COO Jennifer Liquori said.