LeoVince USA launches new website

LeoVince USA has launched a new website at www.leovinceusa.com that features product and technical information on the complete range of LeoVince USA exhausts and accessories. The site also includes features on LeoVince USA-sponsored riders and teams and human-interest stories from the motorcycling world.

The site also allows consumers to access content from a range of online motorcycle news and information sites and interact with their personal social networks.

“This site is the first of its kind,” said Tim Calhoun, executive vice president of LeoVince USA. “Currently there is no other site like it in the motorcycle industry. Once a consumer lands on our site they can go almost any place they want to — visit their favorite magazine website, access Facebook, or read about our incredible new exhaust systems — without ever leaving the site.”

While Calhoun said he likes the idea of consumers spending more time on the LeoVince USA website, the site was created to give consumers greater transparency.

“These days consumers are more likely to use their own social networks to get opinions on new products, or they will search online,” Calhoun said. “If you are planning to spend money on a new exhaust system, you will likely ask the opinion of your friends, or check online mags to see how the product rated in shootouts. There is a lot of ‘truthiness’ being spread by manufacturers, but consumers always find the real truth about a product: our new site allows consumers to do their research while shopping. The new site demonstrates that LeoVince USA is so confident in our product we don’t just encourage our customers to seek out the opinions of others — we give them a place to do it!”