BMW Motorrad sees record year
BMW Motorrad delivered 104,286 motorcycles worldwide in 2011, the most motorcycles ever delivered in the division’s nearly 90-year history.
The number of motorcycles delivered in 2011 eclipsed 2010 deliveries by 6.4 percent, and they surpassed the record of 102,467 motorcycles delivered in 2007 by 1.8 percent.
Growth was reported in each month of 2011. In December, 4,232 motorcycles were delivered, an increase of 12.4 percent over the year-ago month. BMW Motorrad also reported that its worldwide market share increased more than 12 percent in the above 500cc category, and it has doubled in the past four years.
BMW’s Husqvarna brand saw a decrease in deliveries, down 23 percent from 2010, to 9,286. In December, Husqvarna delivered 1,330 bikes, a decrease of 26.1 percent from the year-ago month.
Along with BMW Motorrad, the automotive segments of BMW also had a successful year. Overall, the BMW Group finished 2011 with the best sales results ever, as worldwide sales of BMW, MINI and Rolls-Royce vehicles increased 14.2 percent over 2010 to nearly 1.7 million.
“2011 was an excellent year for the BMW Group. We have clearly attained our sales target of over 1.6 million vehicles, and our models continue to be in high demand right across the world,” said Ian Robertson, member of the Board of Management of BMW AG, Sales and Marketing, from the North American International Auto Show in Detroit. “Looking ahead, we want to continue to grow, with balanced sales growth across all continents, and we plan to remain the world’s top selling premium automaker in 2012.”
