Ducati North America sees 43 percent growth
January 20, 2012
Filed under News
Ducati North America on Thursday announced 2011 motorcycle sales growth of 43 percent compared to 2010 and record market share in all of its territories: U.S., Canada and Mexico. This result established North America as Ducati’s No. 1 market for the first time ever.
Ducati’s Performance line of apparel and accessories saw 50 percent sales growth compared to 2010.
Ducati’s growth was fueled by an expanded product lineup, including the Diavel and Multistrada.
“Growth in the North American market is a top priority for Ducati. North America’s outstanding performance significantly contributed to Ducati’s global success in 2011, which has been a record year for us in terms of global sales, market share and profitability,” said Cristiano Silei, CEO of Ducati North America. “This year the company made substantial investments in new product, key personnel and in the strength of our distribution network. These elements, combined with an array of extraordinary products, including our new Superbike, the 1199 Panigale, will continue to fuel our growth in 2012 and beyond.”
In 2012, Ducati officials said the company will refocus its efforts in the sport bike category with the first customer deliveries of the 1199 Panigale and the 848EVO Corse Special Edition. New additions to the Ducati lineup also include the Diavel AMG, the recently announced Diavel Cromo and the Streetfighter 848.
Ducati North America also announced the launch of a new retail identity initiative aimed at enhancing the Ducati customer experience.
“The introduction of the retail identity program demonstrates Ducati’s commitment to its core brand values, while building a complete and seamless shopping experience for customers,” said Dominique Cheraki, GM of Ducati North America. “We are dedicated to a continual investment in the functional and emotional quality of our products, as well as the premium retail experience.”
Read more about Ducati’s 2011 performance from the company’s September dealer meeting in Miami here.