Pair of dealerships wins MIC promotion
January 20, 2012
Filed under News
Two dealerships won VIP trips to Dealer Expo in Indianapolis and three customers collected a total of $13,500 in the Revive Your Ride! Fall Giveaway.
Rusty Reynolds of Triangle Cycles in Chapel Hill, N.C., is going to Dealer Expo next month because one of his customers became the grand prize winner after simply obtaining an online entry code from his dealership.
"We're very much looking forward to Indy, and actually taking several people from two store locations," Reynolds said. "We will most definitely participate in Revive Your Ride! when it comes back in the spring."
Reynolds has long known Jason Grigg, his customer who won the $10,000 grand
prize. Grigg and his wife now have a Yamaha Majesty scooter on hold with the dealership. They also plan on purchasing some accessories with their winnings.
"At first, I thought the phone call about winning was a prank," Grigg said. "I called the Motorcycle Industry Council to verify it and got very excited."
After being picked at random from a pool of all Revive Your Ride! participating dealers, Bud Horner of Horner Honda in Salisbury, Md., won the second VIP Dealer Expo trip.
"Better to be lucky than good," he said.
Horner said he feels that Revive Your Ride! brought new customers into his dealership. In preparation for the upcoming spring promotion, he has the entire dealership staff trained to help customers enter the Revive Your Ride! contest.
Kevin Peto of Addison, Ill., was the $2,500 first-place winner, after entering the Revive Your Ride! giveaway at The Zone Honda-Kawasaki in Chicago. This was the second time The Zone participated in Revive Your Ride!
"We did tons of advertising and marketing through email blasts, Facebook and newsletters," said Diane Lach of The Zone. "We will most definitely participate again in the spring."
Michele Copeland, a customer from Tacoma, Wash., won the $1,000 second prize.
"We've been excited to offer this promotion to powersports retailers, for no investment at all, to help them boost floor traffic," said Cam Arnold, vice president aftermarket at the Motorcycle Industry Council. "And we're bringing two dealerships to Indy, where they'll each enjoy a $500 travel voucher, three-night hotel stay, food, parties and more."
Revive Your Ride! was created and is funded by the aftermarket members of the Motorcycle Industry Council specifically to build excitement for powersports and to bring the riding community back to the many retailers of motorcycles, ATVs, side-by-sides, service and aftermarket parts and accessories.