BMW Motorrad first-half sales down slightly
July 10, 2012
Filed under News
BMW Motorrad sold 59,189 motorcycles in the first half of 2012, a 2.3 percent decrease from the previous year. However, with new model releases yet to come, the company is still expecting to break a new sales record for the year.
BMW expects high demand of the new maxi scooters BMW C 600 Sport and BMW C 650 GT to lead the charge for the second half of the year, as the scooters are being released this month. The BMW F 700 GS and BMW F 800 GS are being released in September.
"As expected, the economic situation in the southern European motorcycle markets in particular led to a marked decline in purchasing activity among motorcycle customers in June 2012," said Heiner Faust, head of sales and marketing. "From a worldwide perspective, motorcycle markets are developing unevenly. All in all, BMW Motorrad has been able to assert itself well within this difficult market environment. For example, we are the market leader in the over 500cc segment in Germany, Italy and Spain. We will be providing a powerful purchase impetus in the second half of 2012 with our innovative new products such as the maxi scooters C 600 Sport and C 650 GT, the new GS models in the entry-level and mid-range segment and other product measures. We are well on the way to achieving an all-time retail high in 2012."
The number of Husqvarna Motorcycles supplied increased 48.3 percent to 5,235 motorcycles for the first half of the year. The brand supplied 815 of those bikes to its dealer network in June, and increase of 81.1 percent over the previous-year month.