Polaris ORV Q3 retail sales growth likely in low teens, analyst says
August 21, 2012
Filed under News
Polaris Industries’ off-road vehicle sales in the third quarter are likely to grow to the low teens, according to a research note provided to Powersports Business by Longbow Research analyst James Hardiman.
Hardiman also writes that recent dealer checks also show that July retail trends grew in the high single digits, and that “August has gotten off to a very strong start (up mid-teens) so far.”
Hardiman goes on to say that Longbow Research “believes Polaris ATV consumers are increasingly conditioned to wait for the August Factory Authorized Clearance Event. In addition to drought-like weather conditions in much of the country, we believe this well-telegraphed event is largely responsible for the relatively weak numbers during the month of July as well as the strong start in August.”
“Given the amount of hype surround Polaris’ 2013 lineup, dealers would have hoped to see more ‘game changer,’ although dealers appear most excited about the introduction of the Ranger XP 900, the new high-end standard bearer for Polaris’ utility segment, and to a lesser degree the updated Scrambler ATV.”
Polaris side-by-sides remain strong in Q3 at a high-teens growth rate, compared to ATVs up low-to-mid single digits, according to the report.
The survey included 35 Polaris and Arctic Cat ATV and side-by-side dealers nationwide.