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Curve Industries adds Myers as race director

October 24, 2012
Filed under News

News release

Curve Industries has announced the appointment of Todd Myers as national race director.

Myers is no stranger to racing and over the last 19 seasons has racked up a handful of snocross and cross country championships. He is also the founder of COR Powersports, a Christian based XC circuit in the Midwest.

COR is the second largest XC organization in the U.S. and growing rapidly. With focus on family, fun and faith, COR makes racing affordable and accessible to anyone with a snowmobile.

Todd’s primary focus will be to build a race program that provides a strong presence for Curve Industries in all forms of snowmobile racing, along with growing brand recognition by sponsoring some of the best racers.

In addition to exposing race teams to Curve XS skis, Todd will also promote extensively Curve’s relationship with Elka Suspension. Elka, arguably one of the greatest dirt shocks from the Baja 1000 to GNCC, is new to the snow. With the help of Curve Industries and Todd Meyers, they will surely grab a stronghold of this rapidly evolving and extremely demanding market.

“If the races are happening in the ditches and woods of the Midwest, the mountains out west, or the snocross tracks nationwide, I want racers running Curve XS Skis and Elka shocks. My goal for this race program is to get Curve and Elka products out there in the hands of grassroots racers that desperately need the support. While racers to some companies are just a burden or a number — to us they are family!” says Todd.

Todd has piloted a Curve XS-equipped sled for the past three seasons and at the conclusion of the 2011 season, won two regional championships — one for snocross and another for cross country. For the 2013 season Todd will be racing the COR PowerSports series on a Yamaha Nytro outfitted with Curve XS skis and Elka Stage 5 shocks. Todd believes there is no better way to promote a product then to go out and race it yourself.

Todd began working with Curve first as a customer. As he explains, the benefits were immediate and extensive.

“I had run almost all ski brands on the market, so when I switched to the Curve skis, I bought them hearing they had a strong product that reportedly worked well in all conditions. With us racing snocross and cross country, we wanted one ski that would bridge the different styles. I purchased three sets to outfit my family and the results at the end of the season was 7 of 8 championships! With low steering effort and incredible cornering, we couldn’t have found a better ski. I was a believer before I became the race director!” states Todd.

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