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50 Below improves its mobile website platform

March 21, 2013
Filed under News

50 Below, an ARI company, had upgraded its mobile website platform for powersports dealers.

The following is the release from ARI:

ARI Network Services (OTCBB: ARIS), a leader in creating, marketing, and supporting software, SaaS and DaaS solutions that connect consumers, dealers, distributors, and manufacturers in selected vertical markets, announced today that 50 Below, an ARI company, upgraded its mobile website platform for its powersports customers.

Mobile sites allow user‐friendly access to dealer websites from smartphones without requiring users to download a special application. This upgrade enhances the mobile shopping experience end‐to‐end with new layout and streamlined navigation options, easy‐to‐use icons for contact, phone, map & directions, hours of operation and social media sites. It also provides consumers with easy access to in‐ store sales and factory promotions and all of the dealership’s new and used inventory, parts, garments and accessories.

“We are committed to providing our customers with the most effective online presence in the industry, giving them an advantage in an increasingly competitive marketplace. Turning mobile visitors into lifelong customers is a very important part of that solution,” said Jon M. Lintvet, Chief Marketing Officer and Vice President of Product for ARI. “A comScore study shows that four out of five consumers use smartphones to shop. Having a strong mobile presence is no longer optional — it’s mandatory,” added Lintvet. “Providing mobile users with a better shopping experience will help turn more visitors into buyers.”

“Our website generates a lot of orders already. The enhanced mobile version will make it even easier for smartphone users to shop and place orders,” said Johnny Johnston of Snyder Powersports, Hanoverton, Ohio. “It’s a great addition to what we’re focused on every day — making more sales.”

“We are working on a lot of exciting new upgrades to the dealer website platform that will position our customers ahead of the competition. They can expect to see more news over the coming weeks and months that will help them Sell More Stuff!” added Lintvet.

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