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MIC reports year-to-date decline in motorcycle sales

August 1, 2013
Filed under News

Positive trends in the month of June weren’t enough to offset a year-to-date decline in both motorcycle and ATV sales, according to data released by the Motorcycle Industry Council this week. Through June, motorcycles sales, including ATVs, were down 4.7 percent compared to the year-ago period. OEMs do not report side-by-side sales data to the MIC.

Year-to-date, off-highway motorcycle was the lone segment to increase, at 5.4 percent compared to the year-ago period. Scooter sales, which dropped 34.6 percent in Q1 compared to Q1 2012, are down 23.3 percent year-to-date through June compared to same period a year ago.

Motorcycle sales (dual, off-highway, on-highway and scooter) combined for a 5.2 percent decrease, or more than 14,000 units, through June compared to the year-ago period. On-highway sales decreased 5.3 percent, or about 10,000 bikes, through June compared to the year-ago period. Dual sport bikes saw a 3.4 percent decrease, or about 580 bikes, through June compared to the year-ago period.

ATV sales have dropped by 3.5 percent, or about 3,900 units, year-to-date through June compared to the year-ago period.

There have been 362,500 motorcycles, scooters and ATVs sold through June 2013, compared to 380,500 sold in the year-ago period.

June did show some promise at dealership cash registers, with motorcycles and ATVs combining for a 2.5 percent increase compared to June 2012. ATV sales increased 4.3 percent, or about 800 units, compared to June 2012. Off-highway bikes saw a sales increase of about 550 bikes, or a 10.1 percent rise compared to June 2012. On-highway bike sales were up 1.8 percent in June, or about 670 bikes, to 38,076, compared to June 2012. Scooter sales dropped 8.6 percent in June, or 400 units, compared to June 2012. Total motorcycle sales were up 1.9 percent, or about 950 bikes, for June, compared to June 2012.

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