Cycle Trader offering mobile advertising products
August 27, 2013
Filed under News
Cycle Trader is offering new advertising solutions for dealers, including homepage sponsorship opportunities, interstitial ads, search page sponsorship ads and dealer gallery “in-photo” carousel ads.
Sponsorships are available by DMA (Designated Market Area) and by state, based on overall mobile traffic in those markets or states.
“More and more people are buying mobile products every day,” said Paige Bouma, general manager of CycleTrader. “We’ve created these solutions not only to increase exposure for our dealers, but because it is critical that we embrace how mobile can enhance current desktop advertising campaigns and drive more leads for them as well.”
Nearly 40 percent of CycleTrader.com traffic comes from shoppers on mobile devices, including tablet (t.cycletrader.com) and mobile (m.cycletrader.com).
CycleTrader.com reported over 68 million mobile page views in 2012 and has seen a 31 percent increase in both mobile and tablet visits in the first six months of 2013, compared to the same time last year.
The CycleTrader mobile sponsorships will be sold to a limited group of advertisers and additional sponsorships will become available as traffic increases in each market.