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Cycle Trader offering mobile advertising products

August 27, 2013
Filed under News

Cycle Trader is offering new advertising solutions for dealers, including homepage sponsorship opportunities, interstitial ads, search page sponsorship ads and dealer gallery “in-photo” carousel ads.

Sponsorships are available by DMA (Designated Market Area) and by state, based on overall mobile traffic in those markets or states.

“More and more people are buying mobile products every day,” said Paige Bouma, general manager of CycleTrader. “We’ve created these solutions not only to increase exposure for our dealers, but because it is critical that we embrace how mobile can enhance current desktop advertising campaigns and drive more leads for them as well.”

Nearly 40 percent of CycleTrader.com traffic comes from shoppers on mobile devices, including tablet (t.cycletrader.com) and mobile (m.cycletrader.com).

CycleTrader.com reported over 68 million mobile page views in 2012 and has seen a 31 percent increase in both mobile and tablet visits in the first six months of 2013, compared to the same time last year.

The CycleTrader mobile sponsorships will be sold to a limited group of advertisers and additional sponsorships will become available as traffic increases in each market.

Comments

One Response to “Cycle Trader offering mobile advertising products”

  1. SAM NEHME on August 28th, 2013 8:59 am

    THIS IS JUST ANOTHER WAY FOR TRADER TO TAKE MORE MONEY FROM THE DEALERS FOR NON-SENSE ADVERTISING. THEY KEEP CREATING NEW WAYS BECAUSE THE BOOKS ARE GONE NOW. THE TRADER ONLINE SITE ISNT EVEN MAINTAINED PROPERLY AND CLEANED REGULARLY LIKE IT SHOULD BE. AS A CONSUMER, I WOULD GET PRETTY UPSET THAT A BUNCH OF DEALER ADS POP UP WHEN I AM SEARCHING FOR SOMETHING SPECIFIC. I WOULD ALSO BE UPSET THAT ADS PLACED 3 YEARS AGO ARE STILL POPPING UP AND ARE USELESS. THEY FOCUS TOO MUCH ON WAYS TO SUCK THE MONEY OUT OF THE DEALERS AND NOT ENOUGH ON HOW TO MAKE THEIR SITE AND PROGRAM BETTER. I SIGNED UP FOR THIS BECAUSE I DIDNT WANT TO CHANCE LOSING THE SPOT, BUT AFTER MORE RESEARCH I WILL PROBABLY BE CANCELING IT.

    [Reply]

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