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Polaris buys navigation software company

November 7, 2013
Filed under News

Polaris Industries has acquired Primordial, Inc., a developer of navigation software used by the U.S. military, according to multiple reports.

Primordial produces Ground Guidance, software used by the army to navigate dangerous off-road terrain, and Ooze, a crowd-sourced mapping application available to businesses and government agencies, the Minneapolis/St. Paul Business Journal reported. Polaris CEO Scott Wine said the Ooze software will help in improving Polaris’ RiderX mobile apps for snowmobilers, and Polaris Defense will tap into Primordial’s military expertise.

Primordial, which earns $2 million in annual revenue, employs 11 full-time and two part-time employees who will be hired on by Polaris.

To read more about the acquisition from the Minneapolis/St. Paul Business Journal, click here.

 

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