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BRP turns to Capital One for private label credit card

December 23, 2013
Filed under News

News release

Capital One (NYSE: COF) has signed a three-year financing services agreement with BRP US Inc. “BRP”. This new relationship reinforces Capital One’s commitment to building its private label credit card business.

“BRP is always looking for new ways to ease the purchase process for our consumers. This three-year agreement with Capital One provides our American dealers with options they can present to their customers”

The contract covers revolving financing for BRP’s Ski-Doo snowmobiles, Sea-Doo watercraft and Can-Am all-terrain vehicles, side-by-side vehicles and Spyder roadsters sold by BRP dealers in the United States.

“Capital One values strategic partnerships with brands such as BRP that deliver real value and offer consumers expanded buying power and a great customer experience,” said Bill Cilluffo, Executive Vice President, Card Partnerships at Capital One. “We’re looking forward to working with BRP, and are honored to help support its growth and position as an industry leader.”

Capital One’s partnership with BRP provides consumers with access to credit that can be used for accessories, services and/or vehicles at BRP dealerships. Offerings include a Life of Loan product, which is designed to be paid off over a set term, as well as promotional rate financing options, which have a low intro APR for a set period of time.

“BRP is always looking for new ways to ease the purchase process for our consumers. This three-year agreement with Capital One provides our American dealers with options they can present to their customers,” said Yves Leduc, vice-president and general manager, North America division.

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