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Two Chicago-area Harley-Davidson dealerships acquired; 50 positions added

February 25, 2014
Filed under News

News release

Fox Powersports, of Grand Rapids, Michigan, announced the acquisition of two Harley-Davidson dealerships, Chicago Harley-Davidson and Lake Shore Harley-Davidson, both located in the greater Chicago metropolitan area. The dealerships were purchased from Revolution Motorsports, based in New Orleans, LA, which owns Harley-Davidson stores in Louisiana, Tennessee and North Carolina.

Chicago Harley-Davidson is located at 2929 Patriot Boulevard, Glenview, Illinois on the site of the former Glenview Naval Air Station. A full-service, state-of-the-art Harley-Davidson dealership constructed in 2006, Chicago Harley-Davidson currently has over 170 new and used Harley-Davidson bikes in stock and also offers a full selection of Harley-Davidson Motorclothes and riding accessories.

In addition, Chicago Harley-Davidson operates a rental experience affording enthusiasts the opportunity to ride a Harley-Davidson on a guided cross-country tour along historic, scenic Route 66, from Glenview, Illinois to Glendale, California.

Chicago Harley-Davidson also operates a Harley-Davidson retail outlet in The Shops at North Bridge located at 50 E. Ohio Street, just steps away from the Magnificent Mile in Chicago.

Lake Shore Harley-Davidson is located at 14000 W. Rockland Road, Libertyville, Illinois. Located just off of I-94 in the northern Chicago area, Lake Shore Harley-Davidson is uniquely positioned geographically to accommodate Harley-Davidson customers in both Illinois and Wisconsin. Lake Shore Harley-Davidson offers a full variety of Harley-Davidson motorcycles, Motorclothes and accessories, with over 110 new and used Harley-Davidsons currently on the floor and available for this riding season.

Fox Powersports has named Jason Bremer, Division Director of Fox Powersports, to oversee both Chicago Harley-Davidson and Lake Shore Harley-Davidson. Mr. Bremer has over 15 years of industry experience, including involvement with multiple Harley-Davidson dealerships throughout the U.S., several of which are top-performing Harley-Davidson dealerships in the country. Chicago Harley-Davidson currently has 40 employees; Lake Shore has 23 employees.

In order to ramp up operations to prepare for the upcoming riding season, Fox Powersports plans to add 32 new team members at Chicago Harley-Davidson and an additional 19 team members at Lake Shore Harley-Davidson.

“We are thrilled to expand Fox Powersports’ relationship with the Harley-Davidson Motor Company in the Chicago area, especially given the proximity to Milwaukee where William S. Harley and Arthur Davidson started it all,” said Daniel G. DeVos, Fox Powersports Owner & CEO. “With the addition of both Chicago Harley-Davidson and Lake Shore Harley-Davidson, two stores with employees and customers as passionate about Harley-Davidsons as Fox, we know that we will properly represent the iconic Harley-Davidson brand in the Chicago area for many, many years to come.”

In addition to Chicago Harley-Davidson and Lake Shore Harley-Davidson, Fox Powersports also owns Grand Rapids Harley-Davidson, Fox Shawmut Hills and Fox Powersports of Kentwood, all located in the Grand Rapids, Michigan area. Fox Powersports is a division of Fox Motors, the second-largest auto dealer group in Michigan.

Fox Powersports currently operates five dealerships in Michigan and Illinois. Brands include Aprilia, Arctic Cat, Can-Am, Ducati, Harley-Davidson, Honda Powersports & Equipment, Kawasaki, Moto Guzzi, Piaggio, Sea-Doo, Ski-Doo, Suzuki, Triumph, Vespa and Yamaha.

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