Dowco launches an ‘Engineered For Adventure’ re-branding
News release
Dowco will unveil a totally re-imagined corporate identity and brand positioning at AIMExpo Oct. 16-Oct. 20 in Orlando featuring new products for fall 2014, plus an exclusive sneak peek at fourteen fresh new 2015 products. (Booth 2157)
Dowco’s expanded product development mandate has been focused on leveraging existing core competencies and increasing their present product line to fill a greater range of growing consumer needs. Focusing on direct consumer feedback, blogs, and social channels; honing in on what consumers are looking for today; staying in-tune with what dealers are demanding; and ultimately running with this feedback; is at the core of this re-envisioned corporate restructure.
With simultaneous efforts to invigorate their existing retail brand identities and energize their Distributors and Dealers, Dowco is putting the finishing touches on a new company identity including: logos, packaging, product photography, show displays, websites and collateral. All of these updates will be running changes staged to happen over the next year.
This dynamic strategic process has been in the planning and development stage for the past year starting with the hiring of Jason Scruggs as Marketing Manager and the assignment of the brand development specialist agency AMG. Jesse McFarlane also joined the team at Content Strategist to lead the content marketing initiatives and creative implementation. They join veteran Dowco Marketing and Public Relations Coordinator, Angela Lettenberger.
