Ducati announces U.S. debut of Ducati Scrambler

News release

Following quickly after the global unveiling in Cologne (Germany), Ducati will debut the eagerly anticipated Ducati Scrambler model family for the first time on U.S. soil at the American International Motorcycle Expo (AIMExpo). The event will take place at the Orange County Convention Center (OCCC) in Orlando, Fla. on October 16-19. All four Scrambler models (Icon, Urban Enduro, Full Throttle and Classic) will be present.

“Since its inception, AIMExpo has had a clear focus on reenergizing the motorcycle industry and driving the popularity and growth of motorcycling in the U.S., which is perfectly aligned with the values of the new Ducati Scrambler,” said Arrick Maurice, Marketing Director of Ducati North America. “This makes it an ideal platform for the U.S. debut of the bike. The new Scrambler embodies the spirit of motorcycling, just as the original did in the 60’s and 70’s. Packaged in a minimalist and contemporary design, this accessible motorcycle from Ducati is already making waves with motorcyclists and future motorcyclists alike. We look forward to sharing it at AIMExpo next week.”