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Berkshire Hathaway Inc. buys German PG&A retailer

February 25, 2015

Omaha-Neb.-based Berkshire Hathaway Inc. has agreed to purchase Hamburg-based Detlev Louis Motorrad-Vertriebs GmbH, owner of the Louis motorcycle apparel and accessories retail stores, for about $456 million, according to a Reuters report. To read the story from Reuters, click here.

Polaris DAGOR makes international debut

polaris feature

February 25, 2015

News Release Polaris Defense, a division of United States-based Polaris Industries Inc. (NYSE: PII) is debuting its DAGOR ultra-light vehicle internationally at IDEX in Abu Dhabi, United Arab Emirates February 22-26. The emerging need within light infantry and special operations forces for ultra-light,... Read more »

AXO America hosts first ride day as part of new boot launch

AXOride5(rotate)

February 25, 2015

AXO America hosted its first ride day at Milestone MX located in Riverside, Calif., on Saturday. Many riders came to hang out, demo the new A2 boots and get autographs from pro riders. The event was held from 9 a.m. to 1 p.m. and guaranteed the first 50 AXO riders through the gate with free entry after... Read more »

Dealership’s Modern Classics Show expands into second day

Martin Moto Feature

February 25, 2015

News Release Motorcycle enthusiasts throughout Pennsylvania and the Northeast can celebrate the impending arrival of riding season at the Fifth Annual Modern Classics Motorcycle Show slated for Friday, March 6th and Saturday, March 7th at Martin Moto in Boyertown, Pa. As always The Modern Classics celebrates... Read more »

AIMExpo honored for attendance, exhibitors and exhibit space

Ducati draws a crowd at last year's AIMExpo

February 24, 2015

News Release The publication Trade Show Executive (TSE) revealed that the American International Motorcycle Expo (AIMExpo) has earned a place amongst the “Fastest 50 Class of 2014” which recognizes the most dynamic and fastest-growing trade shows in North America. Additionally, AIMExpo was one of... Read more »

Parts Unlimited launches 2015 Offroad Catalog

Parts Feature

February 24, 2015

News Release Parts Unlimited is proud to announce the release of its 2015 Offroad catalog — the perfect offroad motorcycling resource for you and your customers. This catalog has been filled with top-quality products from proven brands like Moose Racing, Pro Circuit, Ballistic, Midland, K&N, Motion... Read more »

Ski-Doo reveals 2016 lineup

SkiDoo Feature

February 24, 2015

News Release BRP [on Monday] introduced the 2016 Ski-Doo snowmobile line-up at its semi-annual dealer meeting. Features include an industry-first adjustable ski, new models, expansion of proven technologies and more innovative accessories. 2016 Ski-Doo Renegade Enduro “The 2016 Ski-Doo line-up shows... Read more »

Malcolm Smith to grand marshall the Big 6 Prairie Dogs Glen Helen GP

Malcolm_SigningPoster

February 20, 2015

News release The 3rd round of the MSR Presents Big 6 GP series is set to take place next, February 28th & March 1st, and will host a special guest this year. Off-road and motorcycle legend Malcolm Smith will be attending the Prairie Dogs Glen Helen GP as the Grand Marshall and will be on hand enjoying... Read more »

Royal Enfield to build two new technology centers

February 19, 2015

Royal Enfield has announced plans to build two new technology centers in 2015, with one based in Chennai, India, and the other in England’s Leicestershire County. Chennai-based Royal Enfield will invest about $80 million into the new factories, reported The Guardian. The UK facility is expected to... Read more »

Illinois looks to add more motorcycle awareness to drivers ed

February 19, 2015

The Illinois State House is considering a bill that would require drivers education teachers to talk more about motorcycle awareness, reported WYZZ TV. The purpose of the legislation is to prevent more car v. motorcycle crashes. Bill Wiebler, owner of Walters Brothers Harley-Davidson in Peoria says he... Read more »

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