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Strider Sports announces new MAP policy


June 25, 2015

News Release On April 15, in an effort to prevent brand devaluation and margin erosion due to online discounting, Strider Sports Intl. Inc (SSI), the world’s leader in balance bikes for all ages and abilities, announced new restrictions to online sales channels and a new MAP Policy. On June 1st, SSI... Read more »

OEM offers virtual throttling experience via app

Yamaha app

June 25, 2015

Yamaha has released a video showing users how to engage with its Ride Yamaha app. The app offers users a virtual riding experience, as they can use the tilt of their smartphones to twist the throttle and shift gears on one of three bikes. The YZR-M1 MotoGP bike, YZ450F motocrosser and an SR cruiser are... Read more »

Dealer sponsors Baja Rally 2015

BMW-Escondido-Sponsor-Baja FEAT

June 24, 2015

News Release has announced that BMW Motorcycles of Escondido has extended it’s commitment to BAJA RALLY through 2015 and will be offering an exclusive “Chasing the BAJA RALLY” adventure package to its VIP customers. BMWMCE was the title sponsor of BAJA RALLY 2.0 last September... Read more »

New Jersey Harley-Davidson dealership sold to ‘biggest competitor’


June 24, 2015

After 43 years of ownership, Jeff Margaritell has sold Long Branch Harley-Davidson to Asa Murray, owner of Ocean County Harley-Davidson in Lakewood, New Jersey. Jeff founded Harley-Davidson of Long Branch in 1972 along with three partners. Since then, he grew the operation into a 20,000 square foot facility... Read more »

MIC promotes van Hooydonk to VP, Communications

June 24, 2015

News release The Motorcycle Industry Council has promoted long-time staff member Ty van Hooydonk to vice president, communications. Van Hooydonk has worked, and will continue to work, on the industry’s mainstream media and market expansion programs, including Discover Today’s Motorcycling. Ty van... Read more »

Hisun Motors Corp USA adds Texas dealership to dealer network


June 24, 2015

Hisun Motors Corp USA has added Rockwall Honda Yamaha Hisun of Rockwall, Texas to its growing nationwide network of dealers. Hisun’s full line of UTVs, sport side-by-sides and ATVs are now displayed in Rockwall’s beautiful showroom conveniently located in Rockwall, Texas at 1030 East I-30. In 2002,... Read more »

Former Harley-Davidson exec elected to AMA Motorcycle Hall of Fame

June 24, 2015

News release Motorcycle road racer John Kocinski and former Harley-Davidson Motor Co. President, Chief Executive Officer and Chairman Richard Teerlink have been elected to the AMA Motorcycle Hall of Fame Class of 2015. “These two men represent the best of motorcycling — John through his performance... Read more »

Harley-Davidson turns to younger market

June 22, 2015

According to an article in The Wall Street Journal, Harley-Davidson is looking to gain interest in a younger market, by moving towards lower-priced motorcycles and introducing a battery-run alternative to the classic Hog. H-D’s new chief executive officer Matt Levatich commented, “I’m in the camp... Read more »

Helmet company announces MAP policy

June 22, 2015

Cima International, Inc., the Illinois-based agent for Nolan helmets in the U.S. for more than 30 years, announced a MAP policy effectively immediately. Following is an email sent from the company that describes the new policy: “Due to the innovative nature of our products, it is often necessary for... Read more »

Eicher, Polaris unveil first joint vehicle


June 22, 2015

Eicher Polaris, a 50:50 joint venture between India-based Eicher Motors Ltd. and Polaris Industries, unveiled a new category of automobile, Multix, in Jaipur, India, on Thursday. According to a report by Business Today, the Multix is powered by a diesel engine and will be available in four different... Read more »

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