BRP has named France Landreville as its new manager of Ski-Doo marketing, the company reported in a release.

Starting this month, Landreville will be responsible for the communications elements of Ski-Doo, focusing on ad campaigns, brochure and Internet communications. She has been with BRP since 2002, mainly as a marketing coordinator, working on the launch of the Can-Am side-by-side vehicle and the B.E.S.T. extended warranty program.

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