PSB 123s
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PSB 123s: Tips for Twitter
1. Be engaging. “Twitter is a perpetual stream of conversation,” said Jay Mason of Dealer Spike. “Staying engaged will help…
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PSB 123s: Increasing new unit sales profit
1. Have a sales process in place that works and that the staff trusts. “How well does your staff follow…
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PSB 123s: Customers you should be reaching
Customers who haven’t made a purchase. “Data mine every person that hasn’t purchased a unit. The real target there is…
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PSB 123s: What your parts manager should be doing that he’s not
1. Merchandise and rotate product. “This idea is as old as retail itself,” said Tim Calhoun of LeoVince USA. “Not…
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PSB 123s: Metrics dealers should be managing
1. Number of leads. A dealer should make sure that all Web, phone, walk-in and show leads are accounted for…
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PSB 123s: Tips for Facebook
1. Set up a business page for your dealership instead of a personal profile. “When creating your Facebook account, set…
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PSB 123s: How to increase PG&A profit
1. Bundle common accessories. “Put together discounted packages of accessories to make buying more convenient,” said sales trainer and Profit…
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PSB 123s: Marketing tactics
1. Don’t inundate customers with too many messages. “Your mobile alerts should be relevant and timely. Don’t send them a…
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PSB 123s: What your staff is wasting time on
Never having meetings about what is going on in the dealership. “At the end of the day, the dealership has…
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PSB’s 123s: How to save money at your dealership
How to save money at your dealership 1. Align your most valuable asset — your employees. “Most dealership employees I…
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