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Learn from these top-tier promoters

November 9, 2010

What kind of marketing will best appeal to holiday shoppers? Check out the best of the best. According to a national marketing survey, conducted by BIGresearch last December, Wal-Mart overtook Target as the company with shoppers’ favorite holiday commercials. The list of top 10 holiday commercial/ad... Read more »

People don’t like ads that make them feel watched

July 9, 2010

Advertising Age recently reported on an academic study that looked at people’s reaction to obtrusive and targeted online advertising — in layman’s terms, ads that are really in your face and the ads that match a site’s content. The authors, Avi Goldfarb of the University of Toronto and Catherine... Read more »