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Waiting for the big one

December 2, 2011

I think we are all guilty of waiting for “It.” From the movies we watch, the stories we read, the news we hear, “It” is all around us for most of our lives. It seems like (at least in my case) I have found myself falling into “Its” web despite knowing better. “It” is that breakthrough... Read more »

Prepare for customers as the holidays approach

November 18, 2011

In last month’s blog, I wrote about what to be doing for the next three months. … Well, how have you used this information? Do you use the information? You know, the holiday sales season game is on! You should be straight up in sell, promote; sell, promote; and more sell and promote. This season... Read more »

Empower your staff, but verify their work

November 4, 2011

As staffs and companies continue to constrict, it is important that we create an environment that our employees can excel in. Part of this is giving your employees the ability to make critical decisions that will allow for them to complete their roles effectively. If you do not provide them with the... Read more »

In-store brand marketing is a tactile form of media

August 19, 2011

Thanks to all of you who attended the Tucker Rocky Summer Dealer Event! We had record attendance overall and a huge buzz of activity. I put on five sessions in three days for dealers speaking on my favorite topic: merchandising! As a result of the participation in my sessions, it’s crystal clear you... Read more »

Deciphering statistics for your dealership

June 6, 2011

Many of the reports and statistics we read on our industry are typically national with a regional breakdown or even a state breakdown of these statistics. These are delivered often, as they are relatively easy numbers to come up with and for a 5,000-foot view they are very relevant to market trends and... Read more »

Gray, cold, wet and a late start to the season for many

May 20, 2011

This season has presented our industry with a big challenge: poor weather. For us Northerners, it’s been cold, wet and just plain gray and dreary. Customers are very reactive to this. Bad weather keeps customers at home, while a sunny day makes the floodgates open and the people want things now. It’s... Read more »

Are you aligned for growth?

May 6, 2011

As the season drives forward at full speed there are signs of recovery and growth. OEMs have new financing, unit sales are up, and there seems to be a small national sigh of relief. But is your business aligned for success? Fourteen years ago at a seminar I was attending, we were told that businesses... Read more »

New products in retail emerge

April 26, 2011

Last month, I attended the Global Shop retail solutions trade show. Each year I have two missions: one, to seek out new products and systems to aid visual display needs, and two, seek information and hear the talking points the retail industry is discussing. I also sourced and discovered products and... Read more »

Avoid the parts and accessories department trap

March 18, 2011

Another season is coming and this year is going to go one of two ways: Really, really well or slightly better than last year. There are two success factors that are out of our control: weather and economy. But there are factors that are in our control, if we choose to pursue success. That includes: participating... Read more »

Add these to your to-do list for Dealer Expo

February 14, 2011

If you’re planning to attend Dealer Expo this week, we’ve put together a couple items to add to your to-do list. Here they are, in no particular order: Want to check out the hottest products and services that will be showcased at Indy this year? Check our Jan. 17 and Feb. 7 editions for the Nifty... Read more »

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