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Yamaha unveils all-new Viking UTV, updated Grizzly

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Tom Kaiser, Senior Editor
June 12, 2013

Powersports Business managing editor Liz Hochstedler attended the Yamaha dealer meeting in Las Vegas on Tuesday, June 11, as the company unveiled the entirely new Viking UTV amid a dramatic stage show, as well as an updated 2014 Grizzly ATV. Built on a new platform, with some carryover powertrain bits,... Read more »

ATV sales may be coming back

June 10, 2011

A couple months ago in this blog, I wrote about my first ATV ride. It was exciting, refreshing, exhilarating to be out on the trails, whipping around in the dirt and the mud. Too bad it seems like powersports customers aren’t as excited, or at least anxious enough to buy a new ATV. Sales of new units... Read more »

Don’t forget that this industry sells excitement

April 22, 2011

When I took my post as the associate editor of Powersports Business more than six months ago, I had some experience with most of the different powersports vehicles. I grew up on Gold Wings. My dad has one; my uncle has one; and my grandpa and another uncle each owned Gold Wings until they could no longer... Read more »

An industry warning flag

November 12, 2010

Ever have an omen pop into your head that you just can’t shake off? I’ve had one about youth ATV standards. Or better said, youth ATV warnings. The omen came to mind after I saw an article on new warning labels being stuck on cigarette packs. These labels aren’t your typical “cigarettes cause... Read more »

How many birthdays are you going to let your stale inventory have?

January 14, 2010

I have never in my travels found a dealer who does not have some old product in stock, hanging on the wall or a shelf that refuses to be sold. More than likely, it’s some special order that was rejected, never picked up, possibly not paid for and only fits an obsolete model or someone’s specific... Read more »

The critical components of every successful marketing campaign

January 11, 2010

There’s a recipe for success when it comes to planning and creating a successful marketing campaign. In fact, there are four critical components to every marketing initiative: No. 1 is your marketing message; No. 2 is targeting the right audience; No. 3 is using the right media method; and No. 4 is... Read more »

The craziest powersports ‘prohibition’

January 7, 2010

Here’s a crazy thing to think about: Currently, there is no difference between the retailing of illegal drugs and youth-designed ATVs and motorcycles. They’re both illegal to sell. Of course, the enforcement of one is obviously much different that the other. But still, thanks to the lead law enacted... Read more »