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Beacons enable hyper-targeted in-store offers

Colleen Brousil, Director of Marketing — ARI
June 18, 2014

While connecting customers with in-store specials via their mobile devices isn’t necessarily a new phenomenon, beacon technology takes the concept to a whole new level. Introduced in December, Apple’s industry-leading iBeacons use Bluetooth low-energy technology to communicate with nearby mobile... Read more »