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Social Media

QR Codes: Effective marketing tool or just another gimmick?

November 15, 2011

Recently, I’ve seen a noticeable increase in the adoption of QR code marketing. QR codes are appearing on just about anything now, from yard signs to business cards. Whenever I have the opportunity, I scan QR codes just to see how marketers are using them. Oftentimes I am presented with a general link... Read more »

Get more Facebook fans

October 11, 2011

Many dealerships have joined the rapidly growing number of businesses choosing to establish a brand presence on Facebook. Hopefully your dealership has not only set up a page on Facebook, but you are starting to get into the groove of posting engaging content on a regular basis. Now it’s time to take... Read more »

It’s already September. Have you started your holiday planning?

September 12, 2011

We’ve barely bid a fond farewell to summer and already it’s time to start welcoming in the holiday season. To provide you with a jumpstart on your planning, we’ve included these suggestions to help you boost your holiday sales. Consider a holiday look for the home page of your website. You can... Read more »

Be successful with e-commerce

August 9, 2011

Many dealerships offer their customers the added convenience of online shopping for parts and accessories. With so many sites offering the same products, it can be a challenge for a dealership to find success in the e-commerce arena. An e-commerce store cannot be managed with the Field of Dreams philosophy... Read more »

Increasing traffic through your online front door

July 12, 2011

You work hard to bring customers through the doors of your brick-and-mortar store by running ads and specials, through direct mail campaigns and email blasts and by hosting events. Are you also focusing your efforts on increasing traffic through your online front door? With the availability and convenience... Read more »

Six benefits of a Facebook business page

June 14, 2011

As traditional marketing methods are now shifting toward social marketing tactics of engagement and relationship building, it is becoming common place to see businesses interacting on Facebook with their customers. If your dealership hasn’t created a Facebook page yet, now is the time to get started.... Read more »

Have you made the social shift?

May 10, 2011

Over the past few years, the traditional method of sending your message out to the masses has seen a steady shift toward a new inbound approach of social engagement and relationship building for marketing a business or product. Where Facebook was once a place for college students to gather, it has now... Read more »

Six steps to online video success

March 15, 2011

The popularity of online video viewing continues to grow. This year, more than 68 percent of U.S. Internet users will be watching online video at least once a month. (Source: eMarketer, February 2011) If you aren’t offering video content to your website visitors, now is the time to start. Dealerships... Read more »

Six key website analytics you should be aware of

January 14, 2011

Monitoring your website’s analytics and knowing how to use the data provided is key for the optimum performance of your website. Your site’s web analytics software can provide you with a wealth of data pertaining to visitor traffic and behavior on your website. Understanding what your statistics... Read more »

Guiding the customer while they’re in research mode

December 10, 2010

Are you fully utilizing the online tools available to you for selling inventory? Ninety-four percent of consumers will conduct research online before making a purchase (Source: Compete.com, 2010). Providing your visitors with a positive online experience will help you make the sale. Promote the inventory... Read more »

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