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QR Codes: Effective marketing tool or just another gimmick?

November 15, 2011

Recently, I’ve seen a noticeable increase in the adoption of QR code marketing. QR codes are appearing on just about anything now, from yard signs to business cards. Whenever I have the opportunity, I scan QR codes just to see how marketers are using them. Oftentimes I am presented with a general link... Read more »

Increasing traffic through your online front door

July 12, 2011

You work hard to bring customers through the doors of your brick-and-mortar store by running ads and specials, through direct mail campaigns and email blasts and by hosting events. Are you also focusing your efforts on increasing traffic through your online front door? With the availability and convenience... Read more »

Six key website analytics you should be aware of

January 14, 2011

Monitoring your website’s analytics and knowing how to use the data provided is key for the optimum performance of your website. Your site’s web analytics software can provide you with a wealth of data pertaining to visitor traffic and behavior on your website. Understanding what your statistics... Read more »

Internet inquiries: Respond by e-mail or telephone?

November 10, 2010

More than 80 percent of today’s motorcycle shoppers visit a Web site before visiting a dealership, so we shouldn’t be surprised as more and more shoppers’ first contact with a dealership is by Internet/e-mail too. Successful dealerships have a defined process in place to handle Internet/e-mail... Read more »

Building your website traffic through search engines

October 28, 2010

The majority of a website’s search engine traffic comes from Google, Yahoo or Bing. Have you checked recently to see how your site is ranking with these search engines? If you are looking to improve the ranking, there are steps that you can take to optimize your site. Optimization is the term generally... Read more »

Dealer Internet FAQ

June 4, 2010

While we at Powersports Business knew the desire for Web knowledge was high, we were blown away by just how high the need is after we posted our Web exclusive Dealer Internet FAQ article on PowersportsBusiness.com. It started out as an article for just the magazine, but the content transformed into an... Read more »