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Selling electrics and hybrids to women

Leslie Prevish, Founder — Prevish Marketing
July 15, 2014

Recently, Harley-Davidson announced its “possible” entry into the electric moto-market, spurring a boatload of publicity about electric vehicles. Whether you have electric or hybrid motorcycles, ATVs, or boats in your showroom now, you most likely will in the future. Are you ready? Use these strategies... Read more »

Are you ready to sell electric vehicles?

July 26, 2011

Everyone knows the roar of a Harley-Davidson. Harley enthusiasts blare their pipes in pride, while non-Harley riders often mock the noise. For many, the roar of the engine brings them as much joy, if not more, than the freedom of the road. These customers are in a group that dealers are used to selling... Read more »