Shoppers emerge on Black Friday
November 29, 2011
I was pleased this morning when I Googled “Black Friday motorcycle dealer” and found pages upon pages of search data that showed a lot of powersports dealers had their hats in the ring as the first big holiday shopping weekend kicked off. The promotions were wide-ranging and hopefully effective.... Read more »
Are you participating?
November 22, 2011
Powersports Business and its bloggers remind you each year that your dealership should be participating in holiday sales, Black Friday and other significant retail days and events. We’ll keep reminding you of that year after year – and provide you unique tips for capitalizing on these days – because... Read more »
Prepare for customers as the holidays approach
November 18, 2011
In last month’s blog, I wrote about what to be doing for the next three months. … Well, how have you used this information? Do you use the information? You know, the holiday sales season game is on! You should be straight up in sell, promote; sell, promote; and more sell and promote. This season... Read more »
It’s already September. Have you started your holiday planning?
September 12, 2011
We’ve barely bid a fond farewell to summer and already it’s time to start welcoming in the holiday season. To provide you with a jumpstart on your planning, we’ve included these suggestions to help you boost your holiday sales. Consider a holiday look for the home page of your website. You can... Read more »
Last-minute retail reminders
December 23, 2010
It’s the last days until Christmas. Sales for mainstream retailers have been increasing since November. What categories are up? Electronics and jewelry — in other words, items people want not need! Make every customer that is coming in count. Do your best to make a sale — not just stand there with... Read more »
Learn from these top-tier promoters
November 9, 2010
What kind of marketing will best appeal to holiday shoppers? Check out the best of the best. According to a national marketing survey, conducted by BIGresearch last December, Wal-Mart overtook Target as the company with shoppers’ favorite holiday commercials. The list of top 10 holiday commercial/ad... Read more »
Holiday sales push needs to start today!
October 26, 2010
According to the National Retail Federation, 40 percent of holiday shoppers plan to start shopping before Halloween. This means powersports store managers and owners should get their staffs together and plan to do a major merchandising shift for all goods sold in your stores. Holiday planning is more... Read more »
