Social Media

Be successful with e-commerce

August 9, 2011

Many dealerships offer their customers the added convenience of online shopping for parts and accessories. With so many sites offering the same products, it can be a challenge for a dealership to find success in the e-commerce arena. An e-commerce store cannot be managed with the Field of Dreams philosophy... Read more »

Are you responding to your customers?

July 15, 2011

I’ll admit that I’m an impatient person. I’m a member of Generation Y who is used to cell phone calls, text messages, the Internet, Google, email and Facebook giving me instant information when I need it, and therefore instant gratification in finding what I’m looking for. As someone used to... Read more »

Increasing traffic through your online front door

July 12, 2011

You work hard to bring customers through the doors of your brick-and-mortar store by running ads and specials, through direct mail campaigns and email blasts and by hosting events. Are you also focusing your efforts on increasing traffic through your online front door? With the availability and convenience... Read more »

Have you made the social shift?

May 10, 2011

Over the past few years, the traditional method of sending your message out to the masses has seen a steady shift toward a new inbound approach of social engagement and relationship building for marketing a business or product. Where Facebook was once a place for college students to gather, it has now... Read more »

Internet business is no longer incremental business

April 1, 2011

In the auto industry, we recently learned that industry-wide 36 percent of customer inquiries over the Internet remain unanswered after 24 hours. Granted, that is a car business figure, but when we measured the same figure for the motorcycle industry back in 2008, we found that the motorcycle industry... Read more »

Six key website analytics you should be aware of

January 14, 2011

Monitoring your website’s analytics and knowing how to use the data provided is key for the optimum performance of your website. Your site’s web analytics software can provide you with a wealth of data pertaining to visitor traffic and behavior on your website. Understanding what your statistics... Read more »

Internet inquiries: Respond by e-mail or telephone?

November 10, 2010

More than 80 percent of today’s motorcycle shoppers visit a Web site before visiting a dealership, so we shouldn’t be surprised as more and more shoppers’ first contact with a dealership is by Internet/e-mail too. Successful dealerships have a defined process in place to handle Internet/e-mail... Read more »

A major consideration for the holiday retailer

November 5, 2010

Those of you in holiday preparation mode, a reminder to not forget about your online shopper. Cyber Monday, a relatively new concept to so many of us in the industry, is not some cult happening known to just a few pockets of Web browsers. The online shopping event, which follows the traditional Black... Read more »

Building your website traffic through search engines

October 28, 2010

The majority of a website’s search engine traffic comes from Google, Yahoo or Bing. Have you checked recently to see how your site is ranking with these search engines? If you are looking to improve the ranking, there are steps that you can take to optimize your site. Optimization is the term generally... Read more »

Crucial issues that impact new unit sales

July 21, 2010

What percentage of your dealership’s Web leads are answered within 24 hours? And who at the dealership initially handles that lead? The general manager? The sales manager? A salesperson? And what percentage of your online leads are converted to phone conversations? Half? Less than a third? These crucial... Read more »

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