The 5 Cs of a successful website – if looks could sell
August 23, 2011
The purpose of a website is to make money. It must be designed with visitors and search engines in mind – visitors to make sure they can quickly and easily find the information they need; search engines to ensure consistent, high rankings. If it’s not designed with those factors in mind, it doesn’t... Read more »
Be successful with e-commerce
August 9, 2011
Many dealerships offer their customers the added convenience of online shopping for parts and accessories. With so many sites offering the same products, it can be a challenge for a dealership to find success in the e-commerce arena. An e-commerce store cannot be managed with the Field of Dreams philosophy... Read more »
Are you responding to your customers?
July 15, 2011
I’ll admit that I’m an impatient person. I’m a member of Generation Y who is used to cell phone calls, text messages, the Internet, Google, email and Facebook giving me instant information when I need it, and therefore instant gratification in finding what I’m looking for. As someone used to... Read more »
Increasing traffic through your online front door
July 12, 2011
You work hard to bring customers through the doors of your brick-and-mortar store by running ads and specials, through direct mail campaigns and email blasts and by hosting events. Are you also focusing your efforts on increasing traffic through your online front door? With the availability and convenience... Read more »
Have you made the social shift?
May 10, 2011
Over the past few years, the traditional method of sending your message out to the masses has seen a steady shift toward a new inbound approach of social engagement and relationship building for marketing a business or product. Where Facebook was once a place for college students to gather, it has now... Read more »
Internet business is no longer incremental business
April 1, 2011
In the auto industry, we recently learned that industry-wide 36 percent of customer inquiries over the Internet remain unanswered after 24 hours. Granted, that is a car business figure, but when we measured the same figure for the motorcycle industry back in 2008, we found that the motorcycle industry... Read more »
Six key website analytics you should be aware of
January 14, 2011
Monitoring your website’s analytics and knowing how to use the data provided is key for the optimum performance of your website. Your site’s web analytics software can provide you with a wealth of data pertaining to visitor traffic and behavior on your website. Understanding what your statistics... Read more »
Internet inquiries: Respond by e-mail or telephone?
November 10, 2010
More than 80 percent of today’s motorcycle shoppers visit a Web site before visiting a dealership, so we shouldn’t be surprised as more and more shoppers’ first contact with a dealership is by Internet/e-mail too. Successful dealerships have a defined process in place to handle Internet/e-mail... Read more »
A major consideration for the holiday retailer
November 5, 2010
Those of you in holiday preparation mode, a reminder to not forget about your online shopper. Cyber Monday, a relatively new concept to so many of us in the industry, is not some cult happening known to just a few pockets of Web browsers. The online shopping event, which follows the traditional Black... Read more »
Building your website traffic through search engines
October 28, 2010
The majority of a website’s search engine traffic comes from Google, Yahoo or Bing. Have you checked recently to see how your site is ranking with these search engines? If you are looking to improve the ranking, there are steps that you can take to optimize your site. Optimization is the term generally... Read more »
