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Prepare for customers as the holidays approach

November 18, 2011

In last month’s blog, I wrote about what to be doing for the next three months. … Well, how have you used this information? Do you use the information? You know, the holiday sales season game is on! You should be straight up in sell, promote; sell, promote; and more sell and promote. This season... Read more »

What you should be doing over the next three months

October 21, 2011

If you’re a powersports dealer, you should already be preparing for the holiday season. You should be receiving the last of the winter-related apparel (snow, waterproof street riding apparel and casual holiday apparel) now. You should also be putting final touches on setting new displays. Holiday-focused... Read more »

Ready? It’s the markdown season again!

September 16, 2011

For many of powersports retailers, now is the time to start marking down unsold spring/summer 2011 apparel and accessory products. No retail business can afford to hold on to its “dogs” (basically, any unsold seasonal merchandise). I know dealers really hate giving away margin or marking down products... Read more »

In-store brand marketing is a tactile form of media

August 19, 2011

Thanks to all of you who attended the Tucker Rocky Summer Dealer Event! We had record attendance overall and a huge buzz of activity. I put on five sessions in three days for dealers speaking on my favorite topic: merchandising! As a result of the participation in my sessions, it’s crystal clear you... Read more »

The top ridiculous merchandising rules dealers think are law

June 16, 2011

I have had the privilege to travel all over the U.S. – and that includes Alaska and Hawaii. And in 24 years of visiting stores and working with dealer staff on visual merchandising, I have been into every size and kind of powersports retail store there is. But with all the diversity in regions, locations,... Read more »

Gray, cold, wet and a late start to the season for many

May 20, 2011

This season has presented our industry with a big challenge: poor weather. For us Northerners, it’s been cold, wet and just plain gray and dreary. Customers are very reactive to this. Bad weather keeps customers at home, while a sunny day makes the floodgates open and the people want things now. It’s... Read more »

PSB blog readers seek data

May 17, 2011

Our Industry Insiders bloggers come from a variety of backgrounds and cover an assortment of topics – from tips on merchandising to mini instructionals on social media to advice on management. Everyone who blogs for the website brings different information to the table, and each was chosen to blog... Read more »

New products in retail emerge

April 26, 2011

Last month, I attended the Global Shop retail solutions trade show. Each year I have two missions: one, to seek out new products and systems to aid visual display needs, and two, seek information and hear the talking points the retail industry is discussing. I also sourced and discovered products and... Read more »

Loyalty comes from good customer experiences

April 15, 2011

There’s nothing about pricing and promotions that creates loyalty. All it does is train customers to shop for the lowest price, and customers have become well trained to do so. Loyalty is built one customer at a time through positive and memorable customer experiences. “Customer experience”... Read more »

Avoid the parts and accessories department trap

March 18, 2011

Another season is coming and this year is going to go one of two ways: Really, really well or slightly better than last year. There are two success factors that are out of our control: weather and economy. But there are factors that are in our control, if we choose to pursue success. That includes: participating... Read more »

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