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People don’t like ads that make them feel watched

July 9, 2010

Advertising Age recently reported on an academic study that looked at people’s reaction to obtrusive and targeted online advertising — in layman’s terms, ads that are really in your face and the ads that match a site’s content. The authors, Avi Goldfarb of the University of Toronto and Catherine... Read more »

Let us know what you think

May 11, 2010

In the old days, if you had a suggestion for your favorite magazine, you could call them up or compose a letter to the editor. Today, you’re still free to do those things. However, there are dozens of other ways to interact with us. We get e-mail; we read the comments on this blog; there are Twitter... Read more »