Social Media

What you should be doing over the next three months

October 21, 2011

If you’re a powersports dealer, you should already be preparing for the holiday season. You should be receiving the last of the winter-related apparel (snow, waterproof street riding apparel and casual holiday apparel) now. You should also be putting final touches on setting new displays. Holiday-focused... Read more »

Are you prepared to serve all customers?

October 14, 2011

Recently, while preparing for an upcoming side-by-side ride, I was on the hunt for off-road gear. As a novice, I needed nearly everything: a helmet, goggles, a jersey, pants and gloves. I began my hunt on the Internet, just like most customers do these days, but what I found was quite disappointing. Women’s... Read more »

How to avoid the penny wise and pound foolish trap

September 20, 2011

Scenario: A customer purchases a new ATV from his local dealer. The next year he goes back to purchase two additional units from the same dealer as both his wife and his son have enjoyed riding as well. In preparing for a family ATV vacation, he finds the battery for the original unit will no longer... Read more »

Ready? It’s the markdown season again!

September 16, 2011

For many of powersports retailers, now is the time to start marking down unsold spring/summer 2011 apparel and accessory products. No retail business can afford to hold on to its “dogs” (basically, any unsold seasonal merchandise). I know dealers really hate giving away margin or marking down products... Read more »

It’s already September. Have you started your holiday planning?

September 12, 2011

We’ve barely bid a fond farewell to summer and already it’s time to start welcoming in the holiday season. To provide you with a jumpstart on your planning, we’ve included these suggestions to help you boost your holiday sales. Consider a holiday look for the home page of your website. You can... Read more »

In-store brand marketing is a tactile form of media

August 19, 2011

Thanks to all of you who attended the Tucker Rocky Summer Dealer Event! We had record attendance overall and a huge buzz of activity. I put on five sessions in three days for dealers speaking on my favorite topic: merchandising! As a result of the participation in my sessions, it’s crystal clear you... Read more »

Be successful with e-commerce

August 9, 2011

Many dealerships offer their customers the added convenience of online shopping for parts and accessories. With so many sites offering the same products, it can be a challenge for a dealership to find success in the e-commerce arena. An e-commerce store cannot be managed with the Field of Dreams philosophy... Read more »

How much can you learn in just a few days?

August 5, 2011

Close your eyes for a minute and imagine how great it would be if you could increase profits in every department of your dealership. How could that help you? You might be able to use those profits to spiff up your showroom, order a little more merchandise, hire more staff, or even just breathe a sigh... Read more »

Are you a leader or a manager?

June 24, 2011

Leader or manager: do you know which one you are? Chances are good that whether or not you realize it, you are both. The manager’s job is to plan, organize and coordinate. The leader’s job is to inspire and motivate. Dealer principals and managers hit the ground running every day. Especially in today’s... Read more »

The top ridiculous merchandising rules dealers think are law

June 16, 2011

I have had the privilege to travel all over the U.S. – and that includes Alaska and Hawaii. And in 24 years of visiting stores and working with dealer staff on visual merchandising, I have been into every size and kind of powersports retail store there is. But with all the diversity in regions, locations,... Read more »