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Shoppers emerge on Black Friday

November 29, 2011

I was pleased this morning when I Googled “Black Friday motorcycle dealer” and found pages upon pages of search data that showed a lot of powersports dealers had their hats in the ring as the first big holiday shopping weekend kicked off. The promotions were wide-ranging and hopefully effective.... Read more »

Are you participating?

November 22, 2011

Powersports Business and its bloggers remind you each year that your dealership should be participating in holiday sales, Black Friday and other significant retail days and events. We’ll keep reminding you of that year after year – and provide you unique tips for capitalizing on these days – because... Read more »

Are you prepared to serve all customers?

October 14, 2011

Recently, while preparing for an upcoming side-by-side ride, I was on the hunt for off-road gear. As a novice, I needed nearly everything: a helmet, goggles, a jersey, pants and gloves. I began my hunt on the Internet, just like most customers do these days, but what I found was quite disappointing. Women’s... Read more »

Thanks for another great ProfitX!

October 4, 2011

Now that I’m back in the office and a week removed from Profit Xcelerator, I have been reflecting on the event, and I’ve found my thoughts about its success are all positive. We’ve heard such praise about ProfitX. Dealers are raving about the wealth of information they took home during the two-and-a-half... Read more »

Are you hosting the wrong kind of event?

August 30, 2011

Events have always been a form of marketing for most dealerships, but they’ve become more prevalent in the past few years as dealers are reaching out to invite more customers into their stores to encourage more spending. Though most dealerships host events, some might be wondering why their events... Read more »

It pays not to be lax in your F&I services

August 12, 2011

What is it that customers like about department stores like Wal-Mart and Target? What drives consumers there week after week? The most obvious reason is department stores are a one-stop shop. At a department store, a customer can walk in and grab nearly everything for their day-to-day life, from clothing... Read more »

How much can you learn in just a few days?

August 5, 2011

Close your eyes for a minute and imagine how great it would be if you could increase profits in every department of your dealership. How could that help you? You might be able to use those profits to spiff up your showroom, order a little more merchandise, hire more staff, or even just breathe a sigh... Read more »

Are you ready to sell electric vehicles?

July 26, 2011

Everyone knows the roar of a Harley-Davidson. Harley enthusiasts blare their pipes in pride, while non-Harley riders often mock the noise. For many, the roar of the engine brings them as much joy, if not more, than the freedom of the road. These customers are in a group that dealers are used to selling... Read more »

Are you responding to your customers?

July 15, 2011

I’ll admit that I’m an impatient person. I’m a member of Generation Y who is used to cell phone calls, text messages, the Internet, Google, email and Facebook giving me instant information when I need it, and therefore instant gratification in finding what I’m looking for. As someone used to... Read more »

Dealer education leads to increased profits

July 8, 2011

Sometimes it seems there is an odd juxtaposition in our industry. Same store sales have been up for 10 months straight over the year-ago months, according to data provided to Powersports Business by ADP Lightspeed, yet we still talk to dealers who say the economic recovery has yet to affect them. In... Read more »

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