Social Media

Don’t forget that this industry sells excitement

April 22, 2011

When I took my post as the associate editor of Powersports Business more than six months ago, I had some experience with most of the different powersports vehicles. I grew up on Gold Wings. My dad has one; my uncle has one; and my grandpa and another uncle each owned Gold Wings until they could no longer... Read more »

A major consideration for the holiday retailer

November 5, 2010

Those of you in holiday preparation mode, a reminder to not forget about your online shopper. Cyber Monday, a relatively new concept to so many of us in the industry, is not some cult happening known to just a few pockets of Web browsers. The online shopping event, which follows the traditional Black... Read more »

How many birthdays are you going to let your stale inventory have?

January 14, 2010

I have never in my travels found a dealer who does not have some old product in stock, hanging on the wall or a shelf that refuses to be sold. More than likely, it’s some special order that was rejected, never picked up, possibly not paid for and only fits an obsolete model or someone’s specific... Read more »

The critical components of every successful marketing campaign

January 11, 2010

There’s a recipe for success when it comes to planning and creating a successful marketing campaign. In fact, there are four critical components to every marketing initiative: No. 1 is your marketing message; No. 2 is targeting the right audience; No. 3 is using the right media method; and No. 4 is... Read more »

The craziest powersports ‘prohibition’

January 7, 2010

Here’s a crazy thing to think about: Currently, there is no difference between the retailing of illegal drugs and youth-designed ATVs and motorcycles. They’re both illegal to sell. Of course, the enforcement of one is obviously much different that the other. But still, thanks to the lead law enacted... Read more »