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The show is over. What now?

November 22, 2011

You just got back from a great show, but despite your best efforts, some meetings with prospects didn’t lead to a sale. Not so unusual, is it? You also realize that you didn’t see some potential buyers that you were sure would visit your booth over the weekend. Now what do you do to start building... Read more »

Are you participating?

November 22, 2011

Powersports Business and its bloggers remind you each year that your dealership should be participating in holiday sales, Black Friday and other significant retail days and events. We’ll keep reminding you of that year after year – and provide you unique tips for capitalizing on these days – because... Read more »

What’s new when customers walk into your dealership?

October 31, 2011

Change is good. Think of the most successful retail stores regardless of industry, and we can agree that they all have something in common: they regularly change their in-store displays. Whether it is Gander Mountain, Bass Pro Shops, or your area’s most successful car dealership, you can be sure that... Read more »

Get a jump on show follow-up

October 25, 2011

Most new prospects who visit a dealer’s booth for the first time aren’t ready to commit on the spot. In fact, most sales are closed with prospects that dealers have been working with for a while, even as far back as past shows. Motorcycles, ATVs and other powersports products are luxury purchases... Read more »

What you should be doing over the next three months

October 21, 2011

If you’re a powersports dealer, you should already be preparing for the holiday season. You should be receiving the last of the winter-related apparel (snow, waterproof street riding apparel and casual holiday apparel) now. You should also be putting final touches on setting new displays. Holiday-focused... Read more »

It’s a game of ‘niches’

October 21, 2011

A real customer scenario: A customer purchases a new major unit – a snowmobile – from his favorite dealer. As part of the purchase he also spent $1,500 in performance parts, $900 in service work to install them and $500 on a new jacket to match his sled. His total expenditure is more than $15,000. This... Read more »

Is your dealership closed when customers want to buy?

October 4, 2011

Earlier this year, New Jersey Gov. Chris Christie signed a bill into law allowing Sunday motorcycle sales. While pushing for the change in law, New Jersey motorcycle dealerships observed that many of their customers had been crossing over the state line into Delaware to shop on Sundays. How many motorcycle... Read more »

How to avoid the penny wise and pound foolish trap

September 20, 2011

Scenario: A customer purchases a new ATV from his local dealer. The next year he goes back to purchase two additional units from the same dealer as both his wife and his son have enjoyed riding as well. In preparing for a family ATV vacation, he finds the battery for the original unit will no longer... Read more »

It’s already September. Have you started your holiday planning?

September 12, 2011

We’ve barely bid a fond farewell to summer and already it’s time to start welcoming in the holiday season. To provide you with a jumpstart on your planning, we’ve included these suggestions to help you boost your holiday sales. Consider a holiday look for the home page of your website. You can... Read more »

Are you hosting the wrong kind of event?

August 30, 2011

Events have always been a form of marketing for most dealerships, but they’ve become more prevalent in the past few years as dealers are reaching out to invite more customers into their stores to encourage more spending. Though most dealerships host events, some might be wondering why their events... Read more »

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