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The show is over. What now?

November 22, 2011

You just got back from a great show, but despite your best efforts, some meetings with prospects didn’t lead to a sale. Not so unusual, is it? You also realize that you didn’t see some potential buyers that you were sure would visit your booth over the weekend. Now what do you do to start building... Read more »

QR Codes: Effective marketing tool or just another gimmick?

November 15, 2011

Recently, I’ve seen a noticeable increase in the adoption of QR code marketing. QR codes are appearing on just about anything now, from yard signs to business cards. Whenever I have the opportunity, I scan QR codes just to see how marketers are using them. Oftentimes I am presented with a general link... Read more »

What’s new when customers walk into your dealership?

October 31, 2011

Change is good. Think of the most successful retail stores regardless of industry, and we can agree that they all have something in common: they regularly change their in-store displays. Whether it is Gander Mountain, Bass Pro Shops, or your area’s most successful car dealership, you can be sure that... Read more »

Get more Facebook fans

October 11, 2011

Many dealerships have joined the rapidly growing number of businesses choosing to establish a brand presence on Facebook. Hopefully your dealership has not only set up a page on Facebook, but you are starting to get into the groove of posting engaging content on a regular basis. Now it’s time to take... Read more »

Ask and you shall receive

July 19, 2011

Scenario: A customer purchases a new snowmobile from his local dealership. After the break-in period, he takes it to a different dealership – more conveniently located near his riding buddy’s house – for its first service. He picks up the unit from the servicing dealer on the way to a riding weekend... Read more »

Increasing traffic through your online front door

July 12, 2011

You work hard to bring customers through the doors of your brick-and-mortar store by running ads and specials, through direct mail campaigns and email blasts and by hosting events. Are you also focusing your efforts on increasing traffic through your online front door? With the availability and convenience... Read more »

Enhancing customer service in F&I

April 5, 2011

As gas prices continue to rise, we all prepare for what we hope will be a better sales year. Your dealership is looking great, and you feel confident that your customer service is going to generate new sales and repeat business for years to come. You’ve created a full service experience guaranteed... Read more »

Six steps to online video success

March 15, 2011

The popularity of online video viewing continues to grow. This year, more than 68 percent of U.S. Internet users will be watching online video at least once a month. (Source: eMarketer, February 2011) If you aren’t offering video content to your website visitors, now is the time to start. Dealerships... Read more »

How to get your customers to say, ‘I’ll take it’

February 28, 2011

How do some experienced salespeople make selling motorcycles seem so easy? The simple answer is that they have mastered three basic steps: trust, understanding and value. Yes, the motorcycle sales process consists of many more than three steps, but these three often separate the beginners from the pros. First,... Read more »

Increase the odds of honesty for service department feedback

February 15, 2011

The following is based upon a real-life customer service call center report. Scenario – The sales team at a dealership continues to report a high rate of customer dissatisfaction with the service department. The service department, however, consistently gets good results from the few returned surveys... Read more »

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