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QR Codes: Effective marketing tool or just another gimmick?

November 15, 2011

Recently, I’ve seen a noticeable increase in the adoption of QR code marketing. QR codes are appearing on just about anything now, from yard signs to business cards. Whenever I have the opportunity, I scan QR codes just to see how marketers are using them. Oftentimes I am presented with a general link... Read more »

Internet business is no longer incremental business

April 1, 2011

In the auto industry, we recently learned that industry-wide 36 percent of customer inquiries over the Internet remain unanswered after 24 hours. Granted, that is a car business figure, but when we measured the same figure for the motorcycle industry back in 2008, we found that the motorcycle industry... Read more »

What are customers using their smartphones for?

March 22, 2011

Think for a second how often you see cell phones in your daily life. At the mall, teens are using them to text each other; at the airport, business people are perusing their e-mail, and in your dealership, customers are price checking and researching purchases. The first two scenarios aren’t a big... Read more »

How are smartphones affecting your sales?

March 10, 2011

A customer looking at one of your bikes is also peering into his cell phone. You can assume he’s texting, e-mailing or using Facebook, right? Not always. More customers today are using smartphones as research tools inside stores. They’re using anything from barcode scanners for comparison of online... Read more »

New way of viewing the Internet

May 7, 2010

To say that smartphones, especially iPhones and Androids, are increasing in sales faster than other cell phone devices is a huge understatement. Last year alone, there were about 172 million smartphones sold, which was up 24 percent over the previous year. In contrast, total mobile phone sales were flat,... Read more »