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An important step in the trade-in discussion

January 18, 2011

Tell me if this doesn’t sound familiar. You’re working with a customer on a trade-in, determining what you’re willing to pay for their used unit and what they’re willing to sell it for. They say, “I want $4,000 because I see it listed at Craigslist and eBay for at least that price!” You say... Read more »

Sure, we’ll be happy to take your trade-in

June 16, 2010

Most motorcycle dealerships fund their used inventory out of cash, and when cash is tight the outcome is often a reluctance to even consider taking a trade-in.  On the other hand, we also know that the most successful salespeople make buying a new motorcycle from their dealership as easy as possible,... Read more »