Arctic Cat co-brands 2013 youth sled for Yamaha
For the 2013 model year, Arctic Cat will be co-branding its Youth 120 model snowmobile with Yamaha Motor Corp.
Arctic Cat will manufacture the Yamaha SRX 120 at its Thief River Falls, Minn., factory per Yamaha’s specifications, but the snowmobile will be based off the Arctic Cat Sno Pro 120 platform.
“This partnership makes perfect sense for our companies as we’ve been buying Yamaha’s 123cc 4-stroke engine for our Sno Pro 120 since 2009,” Arctic Cat Snow Division general manager Brad Darling said.
The 120 features an easy-to-start, fan-cooled, 123cc, 4-stroke engine and is wrapped in a package with bold graphics and color combinations.
“Snowmobile consumers are extremely brand loyal, so we don’t see this partnership cannibalizing any of our current Sno Pro 120 sales,” Darling said. “Instead, the SRX120 will attract an added number of Yamaha youth to the industry. Any time we can be a part of growing the snowmobile industry, it’s a good thing.”