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Social Media

Ducati’s Facebook page hits milestone

May 31, 2012
Filed under Features, News, Top Stories

With just weeks to go before its meet-up at World Ducati Week in Misano, Italy, Ducati is celebrating its 1 millionth “Like” on the company’s official Facebook page with a video to thank passionate “virtual” fans of the Italian motorcycle manufacturer.

Shot from the eye-level-view of a “fan,” the video records a visit to the Ducati factory in Bologna, first arriving by motorcycle and then touring the various departments and giving a Facebook-style thumbs-up to everything the fan “Likes.” From the Ducati Design Centre to the Production Line and from Ducati Corse to Valentino Rossi and Nicky Hayden testing at nearby Mugello, “thank you” is creatively communicated in 12 different languages.

Managed by Ducati.com, the company has used Facebook to reach out not only to its long-established European and American markets, but also to an emerging Asian Pacific, apparently full of fans who desire the premium brand’s high performance motorcycles.

Ducati Motor Holding’s official Facebook page first went internal in July 2009 when kindly passed across to the Bologna-based company by Pat Loughery, a passionate fan who had first registered the page. From its initial 90,000 “Likes,” it has since taken just three years to record its milestone 1 millionth “Like.”

The company is preparing to cover its massive World Ducati Week event live on Facebook from June 21-24, with its one million “Likers” boasting a combined Facebook friendship of over 180 million.

Ducati Facebook page “Likes” percentage increase during 2012

Brazil  +95%  (7,948)
Thailand  +92%  (14,742)
India  +63%  (113,735)
Taiwan  +55%  (8,365)
France  +48%  (49,353)
Italy  +48%  (278,151)
Spain  +43%  (29,735)
Malaysia  +42%  (37,789)
Mexico  +38%  (16,893)
Serbia  +37%  (8,696)
Germany  +35%  (25,315)
Greece  +30%  (16,187)
Canada  +27%  (7,950)
Colombia  +27%  (10,413)
USA  +24%  (89,430)
Philippines  +22%  (12,840)
UK  +20%  (25,102)
Indonesia  +18%  (36,319)
Belgium  +16%  (8,542)
Australia  +13%  (14,679)

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