BRP adds to design awards with Outlander
For a decade, BRP’s design and innovation team has consistently won design awards from globally recognized design institutions. This year the company received two red dot awards and three Good Design awards.
The Red Dot Design Awards is a prestigious international design competition based in Germany. More than 1,800 manufacturers and designers from 58 countries submitted a total of 4,515 product designs to this year’s competition. BRP’s Can-Am Outlander ATV and Sea-Doo RXP-X won in their transportation categories. These awards bring BRP’s total to 14 Red Dot awards since 2005.
The historic Good Design awards, the oldest and most important award program worldwide, are hosted by the Chicago Athenaeum Museum of Architecture and Design and the European Centre for Architecture Art Design and Urban Studies.
Thousands of manufacturers from 38 countries submitted their products. BRP took home three Good Design awards this year for the Sea-Doo GTI 130 PWC, the Can-Am Commander side-by-side vehicle and the Ski-Doo Skandic Tundra LT ACE 600 snowmobile. These wins now brig BRP’s total to six Good Design awards.
To add to this recognition, the design and innovation team designed and developed the F1 Grand Prix du Canada trophies for the second year in a row. BRP’s design team was selected last year to develop the model.
“Our products are renowned worldwide for their design and innovation,” said Denys Lapointe, executive vice president, Design & Innovation. “Our group has garnered more than 35 international design awards. Being recognized by the international design community brings an enormous amount of pride to all designers at BRP.”