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Bel-Ray joins Parts Unlimited streamliner project

wheeler-1211

November 13, 2012
Filed under News, Top Stories

News release

Continually leading advancement in powersports lubrication technology, Bel-Ray is pleased to announce their association with Sam Wheeler and his motorcycle streamliner project. Wheeler’s quest is to top 400 mph and break the current motorcycle land speed record of 376.156 mph.

Considered by the industry as the best designer/constructor/driver in motorcycle land-speed record competition, Wheeler will draw upon his 50-plus years of experience to build and pilot the machine.

Powered by a single Vance and Hines-built Suzuki Hyabusa 1300 engine coupled with a turbocharging system supplied by Mr. Turbo, the machine will arrive at the Salt Flats with more than 500 hp. With optimal weather and salt conditions, the odds are positive that Wheeler will capture his goal.

“We are thrilled to be a part of this exciting adventure,” said Bel-Ray Chief Operating Officer Jennifer Liquori. “To achieve a world record top speed Sam needs to surround himself with high performance partners and Bel-Ray is delighted to be a part of that group. Our high performance lubricants have been trusted by consumers and racers for years and Sam’s trust in Bel-Ray means a great deal to our company and partners. We can’t wait until the conditions are right and he reaches his goal.”

“We are very happy to have Bel-Ray join us as a sponsor for our land speed record attempt,” said Wheeler. “Bel-Ray is recognized as the leader in specialty motorcycle lubricants. They have a wide range of specialized American-made lubricants that will be used in our effort. With Bel-Ray filling our lubricant needs, we will have one less thing to worry about.”

“Parts Unlimited is pleased to have Bel-Ray join our EX-HOOK/Parts Unlimited streamliner project,” said Fred Fox, founder of Parts Unlimited. “Bel-Ray is one of the oldest and most trusted names in motorcycle lubricants and their products and assistance will be a great help to our effort.  We have great confidence in Bel-Ray, as does Sam Wheeler.”

In order to achieve a world record, Wheeler must complete the 12-mile course, once in each direction. There must be less than two hours of elapsed time in between each run. Using the times determined in the center timed-mile section, the two runs are combined and a top speed is determined.

Poor salt and weather conditions postponed the original fall 2012 attempt until spring 2013.

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